{"id":14756,"date":"2021-09-02T07:59:27","date_gmt":"2021-09-02T05:59:27","guid":{"rendered":"https:\/\/bcsdh.hu\/?p=14756"},"modified":"2022-10-21T16:11:17","modified_gmt":"2022-10-21T14:11:17","slug":"hungaricool-by-spar-is-again-accepting-applications-from-hungarian-compa-nies","status":"publish","type":"post","link":"https:\/\/bcsdh.hu\/en\/member-news\/hungaricool-by-spar-is-again-accepting-applications-from-hungarian-compa-nies\/","title":{"rendered":"Hungaricool by SPAR is again accepting applications from Hungarian compa-nies"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>After two successful rounds, SPAR has announced their third \u201cHungaricool by SPAR\u201d product competition. As in previous rounds, they are looking for Hungarian products which are either newly-developed or have not yet been sold in retail chains. The company offers mentorship to the successful applicants whose products will be introduced to customers and sold in INTERSPAR stores.<\/strong><\/p>\n<p style=\"text-align: justify;\">\u201cSPAR has always been an advocate for Hungarian farmers and products, and they support the Hungarian economy and trade market with initiatives like \u201cHungaricool by SPAR\u201d which is launching this year for the third time. The popular and successful business initiative seeks out newly-developed or already existing Hungarian products which are not very well known, that also comply with sustainability standards. After a professional assessment, up to ten companies or sole traders will be chosen to be represented in INTERSPAR stores. This is a big market and successful applicants will also receive extensive marketing support. The previous two rounds have demonstrated the motivation of up-and-coming producers who were planning on taking their product to market. We strongly believe that this opportunity of a trustworthy partnership will attract many Hungarian producers who make competitive products to test themselves. Our customers will find the best products on the shelves of INTERSPAR stores in 2022,\u201d explained M\u00e1rk Maczelka, head of communications at SPAR Hungary.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14755 lazyload\" data-src=\"https:\/\/bcsdh.hu\/wp-content\/uploads\/2022\/10\/Screenshot-2021-10-17-at-8.00.46.png\" alt=\"\" width=\"1024\" height=\"571\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/571;\" \/><\/p>\n<p style=\"text-align: justify;\">The deadline for applications for the \u201cHungaricool by SPAR\u201d 2022 product competition is 9 October 2021. They are hoping for applicants with unique products that are made in Hungary, have no existing distribution capability, and satisfy customer demand.\u00a0 SPAR Hungary will help the winners of the food and non-food categories to go on the market by utilising 35 INTERSPAR hypermarkets.<\/p>\n<p style=\"text-align: justify;\">The conditions of applications and the details of the tender are accessible on Hungaricool\u2019s website (<a href=\"http:\/\/www.hungaricool.hu\/\">www.hungaricool.hu<\/a>). To submit the application, the following form must be filled using the link: <a href=\"http:\/\/www.hungaricool.hu\/jelentkezes\">www.hungaricool.hu\/jelentkezes<\/a>.<\/p>\n<p style=\"text-align: justify;\">As a strategic partner of RTL Klub\u2019s \u201cC\u00e1p\u00e1k k\u00f6z\u00f6tt\u201d business TV show, SPAR will keep looking for contenders for the Hungaricool prize in the next season of the program, however, applicants of Hungaricool don\u2019t need to apply to take part in the TV show to be considered. The experiences of the previous season showed that being on TV brought exceptional reach and fame for the winners of Hungaricool which helped the further success of the companies who have been selected.\u00a0 ChiliYard is an example of a successful applicant who also appeared on the C\u00e1p\u00e1k k\u00f6z\u00f6tt TV show.<\/p>\n<p style=\"text-align: justify;\">SPAR\u2019s professional panel will pre-assess successful tenders. Like the first competition, the jury consist of professionals specialising in food and beverage production, as well as in environmentally friendly technologies or transport. The experienced mentors will make the final decision at the end of the year. There are several important criteria such as innovation and uniqueness, environmentally friendly packaging, and sustainability. When assessing marketable quality, potential customers will be able to taste products and share their opinions.<\/p>\n<p style=\"text-align: justify;\">This year the winner will be notified by 30 December and will be able to attend an in-depth mentoring and training program. Following this mentoring program, the products will be on the shelves of INTERSPAR stores as soon as possible. Judit L\u00e1szl\u00f3, Commercial Manager of H\u00e1zik\u00f3 Farm Kft. which produces Funky Forest juices said: \u201dHungaricool by SPAR program was a great opportunity for our team. We knew from the beginning that we will have to live up to some high expectations, but the quality of the training was even better than we expected. We received a professional, well-designed training program which helped us overcome some of our issues as a new company and improve our internal processes.\u201d<\/p>\n<p style=\"text-align: justify;\">\u00c1ron B\u00e1lint, owner of SPAR hypermarkets\u2019 regular supplier Sp\u00e1jz Sz\u00f6rp Kft., emphasised that their lives have fundamentally changed due to the initiative of the retail chain. \u201dHungaricool by SPAR is an innovative programme that fills a gap in the practices of retail chains.\u00a0 It is a unique opportunity for brands like us. We owe them a great gratitude for their efforts. Flexibility, patience, openness, and a good understanding of the mechanisms behind business processes are attributes in a corporate culture which have an important influence on SPAR\u2019s competitiveness.\u201d<\/p>\n<p style=\"text-align: justify;\"><em>Images attached to the press release are available in higher resolution, after a quick registration in SPAR M\u00e9diat\u00e1r, at the address <\/em><a href=\"http:\/\/www.x-hirlevel.hu\/click.php?id=064iuzu7u28c2tv3jq9m\">http:\/\/mediatar.spar.hu\/<\/a><em>. The interface also enables downloading additional public images from SPAR. When using the images, please credit the photos to \u201cspar.hu\u201d.<\/em><\/p>\n<p style=\"text-align: justify;\"><u>For more information please contact:<\/u><\/p>\n<p style=\"text-align: justify;\"><strong>M\u00e1rk Maczelka<\/strong>, <strong>head of communications<\/strong><\/p>\n<p style=\"text-align: justify;\">SPAR Magyarorsz\u00e1g Kereskedelmi Kft. \u2219 2060, Bicske, SPAR \u00fat<\/p>\n<p style=\"text-align: justify;\">Mobile: +36 20 823 7891 \u2219 E-mail: maczelka.mark@spar.hu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After two successful rounds, SPAR has announced their third \u201cHungaricool by SPAR\u201d product competition. As in previous rounds, they are looking for Hungarian products which are either newly-developed or have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-14756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hungaricool by SPAR is again accepting applications from Hungarian compa-nies - BCSDH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcsdh.hu\/member-news\/hungaricool-by-spar-is-again-accepting-applications-from-hungarian-compa-nies\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hungaricool by SPAR is again accepting applications from Hungarian compa-nies - BCSDH\" \/>\n<meta property=\"og:description\" content=\"After two successful rounds, SPAR has announced their third \u201cHungaricool by SPAR\u201d product competition. 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