In September 2013, the Coca-Cola Wake Your Body – Calorie Balance Campaign<\/i>, was awarded the \u201cBest Health Marketing Campaign\u201d prize at the 2013 Beverage Innovation Awards @ Drinktec, in Munich, Germany.<\/p>\n
Obesity and concerns about personal health and well-being have become critical issues in the past few years.
\nAs a key player in the communities in which it operates, and as a major supplier of beverages, Coca-Cola Hellenic group has a keen interest in working with partners in government and NGOs to help tackle these challenges. That\u2019s why in 2005, Coca-Cola HBC in Hungary launched \u201cCoca-Cola Wake Your Body\u201d<\/i>, a multi-disciplined sports and activity programme to drive awareness about the importance of an active lifestyle, promoting understanding about the importance of a balanced diet and making informed choices.
\nTo date, more than three million people have taken part in leisure sports at more than 500 events comprising more than 50 diverse activities including running, biking aerobics and a whole range of other fitness activities.
\nEda Pogany, Public Affairs Manager for Coca-Cola HBC Hungary who received the award said, \u201cNothing is more important to us that the health and happiness of the communities we serve. I am honoured to have been part of this multi-partner event which has been recognized for its community contribution this evening and we look forward to expanding our healthy lifestyle programmes long into the future.\u201d<\/p>\n