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“Nestl\u00e9 aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025. The essence of the LENS program is to eliminate the negative impacts of large-scale agricultural production, which has now become widespread worldwide, and restore the arable land exposed to it to a condition that allows the soil to maintain its fertility in the long term.”
\n<\/em>Peter Noszek<\/strong>, Managing Director, Nestl\u00e9 Hungary
\n<\/em><\/p><\/blockquote>\nThe executive summary of the application \u2013 with the original, unchanged text<\/p>\n
The executive summary of the business solution:<\/h4>\n
As the world’s largest food industry company, Nestl\u00e9 aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025, and half of these materials five years later.<\/strong><\/p>\nThe Landscape Enterprise Networks (LENs) methodology is designed to develop private sector ecosystem service markets in a specific area. The program, developed by the British sustainability consultancy firm 3Keel, is running in several European countries and is managed in line with LENs principles and guidelines by Preferred by Nature, an international nonprofit organization that supports better land management and business practices.<\/p>\n
In Hungary, the initiator of the LENs program in 2021 was Nestl\u00e9 Hungary’s Purina pet food business in the Western Transdanubian region<\/strong>. A significant portion of the raw materials<\/strong> supplied annually to the Nestl\u00e9 Purina pet food factory in B\u00fck comes from Hungarian farmers<\/strong> who face significant challenges<\/strong> such as the effects of climate change, impending fertilizer shortages, and rising energy costs.<\/strong> Within the framework of LENs, Nestl\u00e9 Purina seeks to promote the transition to regenerative agricultural practices among its suppliers to improve the resilience of its supply chain and contribute to the company’s net-zero emissions goal.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" “Nestl\u00e9 aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025. The essence of the LENS program is to eliminate […]<\/p>\n","protected":false},"author":2,"featured_media":55224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[996],"tags":[],"class_list":["post-55423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solution"],"yoast_head":"\n
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“Nestl\u00e9 aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025. The essence of the LENS program is to eliminate the negative impacts of large-scale agricultural production, which has now become widespread worldwide, and restore the arable land exposed to it to a condition that allows the soil to maintain its fertility in the long term.”