{"id":65468,"date":"2024-11-26T11:52:34","date_gmt":"2024-11-26T10:52:34","guid":{"rendered":"https:\/\/bcsdh.hu\/?p=65468"},"modified":"2024-11-26T11:52:34","modified_gmt":"2024-11-26T10:52:34","slug":"check-how-you-can-support-an-integration-process-by-recycling-the-old-marketing-materials-that-are-no-longer-in-use-ayvens-upcycling-project","status":"publish","type":"post","link":"https:\/\/bcsdh.hu\/en\/member-news\/check-how-you-can-support-an-integration-process-by-recycling-the-old-marketing-materials-that-are-no-longer-in-use-ayvens-upcycling-project\/","title":{"rendered":"Check how you can support an integration process by recycling the old marketing materials that are no longer in use: Ayvens upcycling project"},"content":{"rendered":"

Sustainability begins with small steps, and during a brand change, there are plenty of opportunities to represent this approach and to turn a simple idea into a fantastic project with added value.\u00a0 At Ayvens, which is a mobility service provider created from the merger of ALD Automotive and LeasePlan, we followed this direction and embarked on an internationally admired project, the recycling of our old marketing materials.<\/strong><\/p>\n

\"\"<\/p>\n

As the consequence of the brand change, we are unable to use our LeasePlan and ALD branded marketing materials accumulated over the years – or at least, not in their current forms. In cooperation with Ursuslupus Upcycling Production, we created the unique Ayvens bag collection from our old materials, molinos, rollups, etc. These special accessories were handed out to our colleagues as gifts on the day of the Ayvens brand launch.<\/strong> The speciality of these bags is that they combine three brands at the same time – the colors and the parts of ALD and LeasePlan form a new unit with the Ayvens logo label, so the tradition of our old brands and the future of the new Ayvens brand come alive in them.<\/strong> These giveaways also represent an emotional value for colleagues, as each employee could take with them one last physical piece of memory from the past, all with the new brand’s identity. Last but not least, each piece has an unique design, none of them are the same. In order to ensure full involvement, we also organized a workshop where colleagues could make the simple accessories they liked with their own hands.<\/p>\n

Find out more in our video how our waste reduction efforts turned into a great team building experience and a special internal gift with an added value.<\/p>\n

VIDEO: https:\/\/www.youtube.com\/watch?v=Ck96Prcox5g&list=PLdXM-r6XW_ueJBb7RPngKbV437v8-KuIL&index=2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability begins with small steps, and during a brand change, there are plenty of opportunities to represent this approach and to turn a simple idea into a fantastic project with […]<\/p>\n","protected":false},"author":4,"featured_media":65466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-65468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news"],"yoast_head":"\nCheck how you can support an integration process by recycling the old marketing materials that are no longer in use: Ayvens upcycling project - BCSDH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcsdh.hu\/en\/member-news\/check-how-you-can-support-an-integration-process-by-recycling-the-old-marketing-materials-that-are-no-longer-in-use-ayvens-upcycling-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check how you can support an integration process by recycling the old marketing materials that are no longer in use: Ayvens upcycling project - 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