{"id":73424,"date":"2025-10-13T11:06:44","date_gmt":"2025-10-13T09:06:44","guid":{"rendered":"https:\/\/bcsdh.hu\/?p=73424"},"modified":"2025-10-13T11:07:12","modified_gmt":"2025-10-13T09:07:12","slug":"shower-of-professional-awards-for-spar-hungary-recognition-in-sustainability-retail-and-communications","status":"publish","type":"post","link":"https:\/\/bcsdh.hu\/en\/member-news\/shower-of-professional-awards-for-spar-hungary-recognition-in-sustainability-retail-and-communications\/","title":{"rendered":"Shower of professional awards for SPAR Hungary: recognition in sustainability, retail and communications"},"content":{"rendered":"

In recent months, SPAR Hungary has garnered professional acclaim not only for its innovations in sustainability and retail, but also for outstanding achievements in communications. The company received a total of six prestigious industry awards, alongside two of its senior managers being ranked among the top professionals in their fields\u2014further positive reinforcement of SPAR\u2019s ongoing efforts.<\/strong><\/p>\n

\u201cFor us, industry awards are confirmation that we\u2019re on the right track \u2013 that what we do matters to consumers as well. Whether it’s about the standards of our stores, our sustainability campaigns or technological innovations, we always aim to make shopping easier, more conscious and more sustainable. These awards are particularly valuable because they show that the industry views our consumer-focused efforts as exemplary,\u201d said M\u00e1rk Maczelka, head of communications at SPAR Hungary.<\/p>\n

<\/h3>\n

Retailer of the Year \u2013 Three prestigious awards<\/strong><\/h3>\n

At the 2025 Retailer of the Year awards organised by Trade Magazine, SPAR received three key recognitions.\u00a0 The INTERSPAR store in Sz\u00e9kesfeh\u00e9rv\u00e1r was named Hypermarket of the Year<\/strong>, praised for its outstanding customer experience and extensive product range. The INTERSPAR chain also earned the title of Hypermarket Chain of the Year<\/strong>, recognising its consistent high-quality service. In addition, SPAR supermarkets were awarded Supermarket Chain of the Year<\/strong>, a testament to their reliable, consumer-centric performance in everyday shopping.<\/p>\n

\"\"<\/p>\n

Green Pledge \u2013 award for eco-conscious consumer education<\/strong><\/h3>\n

SPAR\u2019s Plastic-Free July campaign<\/strong>, run under the Green Pledge programme, showcased how sustainability and consumer education can go hand in hand. The multi-channel initiative encouraged shoppers to opt for reusable fruit and vegetable bags, bakery sacks, and water bottles, while prize draws and inspiring social media content raised awareness about conscious consumption.<\/p>\n

Symbol of Sustainability \u2013 technological innovation to reduce plastic use<\/strong><\/h3>\n

SPAR was also honoured with the 2025 Symbol of Sustainability award in the Technological Solution & Process category. The judging panel recognised innovations that support a circular economy and demonstrably reduce plastic use. SPAR\u2019s new packaging solutions<\/strong> and responsible waste management<\/strong> practices not only offer eco-friendly alternatives but also bring tangible changes to customers\u2019 everyday lives.<\/p>\n

Food Industry Innovation Award \u2013 recognition for sustainable packaging<\/strong><\/h3>\n

During the 82nd National Agriculture and Food Exhibition and Fair (OM\u00c9K), SPAR Hungary received second prize in the Food Industry Innovation Awards<\/strong>, jointly presented by the Ministry of Agriculture and the Agr\u00e1rmarketing Centrum Nonprofit Ltd. The award recognised the introduction of flow-pack packaging technology<\/strong> at the Regnum Meat Processing Plant in Bicske.\u00a0 This new solution, used for S-BUDGET 500g minced pork, uses 70% less plastic than traditional plastic tray packaging, while maintaining freshness and quality. In 2024 alone, this innovation enabled SPAR to save nearly 20 tonnes of plastic\u2014an exemplary case of combining sustainability, technological advancement, and high-quality service for customers.<\/p>\n

\"\"<\/h3>\n

Communications and marketing \u2013 SPAR leaders among the best<\/strong><\/h3>\n

In the 10th anniversary edition of Marketing&M\u00e9dia magazine\u2019s Top 50 Marketing Leaders ranking, K\u00e1roly N\u00e9meth, SPAR Hungary\u2019s Head of Marketing, was placed 22nd. In the magazine\u2019s Top 50 PR Leaders list \u2013 compiled for the third time \u2013 M\u00e1rk Maczelka, Head of Communications, achieved 12th place. These rankings demonstrate that SPAR\u2019s marketing and communications efforts are not only delivering value to consumers and business partners but are also recognised as outstanding achievements within the professional community.<\/p>\n","protected":false},"excerpt":{"rendered":"

In recent months, SPAR Hungary has garnered professional acclaim not only for its innovations in sustainability and retail, but also for outstanding achievements in communications. 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