{"id":76481,"date":"2026-03-11T11:27:41","date_gmt":"2026-03-11T10:27:41","guid":{"rendered":"https:\/\/bcsdh.hu\/?p=76481"},"modified":"2026-03-11T11:27:41","modified_gmt":"2026-03-11T10:27:41","slug":"sustainability-always-starts-with-people-employee-engagement-is-key-report-from-the-communications-working-group-meeting","status":"publish","type":"post","link":"https:\/\/bcsdh.hu\/en\/news\/sustainability-always-starts-with-people-employee-engagement-is-key-report-from-the-communications-working-group-meeting\/","title":{"rendered":"Sustainability Always Starts with People \u2013 Employee Engagement is Key \u2013 Report from the Communications Working Group Meeting"},"content":{"rendered":"

Why is a nearly 170-year-old company one of the best examples of resilience? How can the complexity of sustainability be managed, and how can employees be engaged in supporting it? What tools are available, and how are they being used in practice?<\/h3>\n

These questions were explored at the Communications Working Group meeting held on 5 March 2026, where the participants were welcomed by the host, Ibolya Szab\u00f3<\/strong>, Corporate Affairs Director of Dreher Breweries Ltd.<\/strong> The company\u2019s sustainability achievements were presented by Orsolya Endr\u00e9dy<\/strong>, Sustainability and Stakeholder Relations Specialist at Dreher.<\/p>\n\n\n\n
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Tibor Hodik<\/strong>, Managing Partner of the Progressive advertising agency<\/strong>, and Zs\u00f3fia Szil\u00e1gyi<\/strong>, Corporate Relations Manager and Project Manager at WWF Hungary<\/strong>, introduced their joint sustainability-focused employee e-learning programme, Green Academy<\/strong>. This ready-to-use, comprehensive solution includes gamification elements, and several of its modules can be customized.<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ir\u00e9n M\u00e1rta<\/strong> moderated a discussion with \u00c9da Pog\u00e1ny<\/strong>, Regional Sustainability Lead at Syngenta Europe<\/strong>, and Ibolya Szab\u00f3<\/strong> on managing the complexity of sustainability, raising awareness across different departments, and the long-standing as well as emerging challenges of employee engagement.<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The roundtable discussion highlighted that one of the key drivers of commitment to sustainability is leadership dedication, and success is only possible when sustainability permeates the entire corporate culture. Employees need to clearly understand that sustainability is also their responsibility, and that their active participation in the process is essential. For this to happen, they must be able to see the connections.<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

At the end of the working group meeting, participants had the opportunity to take part in a pleasant museum visit led by Ibolya Szab\u00f3<\/strong>.<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why is a nearly 170-year-old company one of the best examples of resilience? How can the complexity of sustainability be managed, and how can employees be engaged in supporting it? 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