{"id":78423,"date":"2026-05-27T11:15:51","date_gmt":"2026-05-27T09:15:51","guid":{"rendered":"https:\/\/bcsdh.hu\/?p=78423"},"modified":"2026-05-27T11:15:51","modified_gmt":"2026-05-27T09:15:51","slug":"caring-across-generations-dreher-breweriess-integrated-international-womens-day-and-mothers-day-campaign","status":"publish","type":"post","link":"https:\/\/bcsdh.hu\/en\/member-news\/caring-across-generations-dreher-breweriess-integrated-international-womens-day-and-mothers-day-campaign\/","title":{"rendered":"Caring across generations – Dreher Breweries\u2019s integrated international Women\u2019s Day and Mother\u2019s Day campaign"},"content":{"rendered":"

This year, Dreher approached International Women\u2019s Day and Mother\u2019s Day through a comprehensive, holistic internal communication campaign developed jointly by the Corporate communications and the HR teams, together with the company\u2019s internal D,E&I Committee (Diversity, Equity and Inclusion) to support an inclusive workplace culture.<\/h3>\n

\u201cWhat kind of workplace would you wish for your daughter?\u201d<\/em> – this was the question Dreher Breweries asked its employees for International Women\u2019s Day this year. Fathers of daughters were invited to share their thoughts, which were then brought to life visually through a creative collaboration with illustrator Barbara Bern\u00e1t. The project aimed to strengthen responsibility from a male perspective for creating a workplace environment where everyone – including future generations – can thrive. The resulting content continued to live on in internal communications, while the visual artworks were also shared online externally.<\/p>\n

The program was followed by a Mother\u2019s Day initiative focused on personal and common experiences and family connections. The company hosted the mothers and grandmothers of employees for a special, experience-driven event, offering insight into everyday life at Dreher and its community. In addition to exploring the workplace, through a themed Dreher Museum tour, the program also highlighted the important role women have played in the company\u2019s history.<\/p>\n

The two initiatives were closely connected: while the International Women\u2019s Day campaign emphasized responsibility toward future generations and the role of a supportive and inclusive workplace, the Mother\u2019s Day event highlighted the importance of human relationships, community, and family background. Together, they form a cohesive communication journey that authentically reinforces Dreher\u2019s commitment to building an inclusive workplace.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This year, Dreher approached International Women\u2019s Day and Mother\u2019s Day through a comprehensive, holistic internal communication campaign developed jointly by the Corporate communications and the HR teams, together with the […]<\/p>\n","protected":false},"author":10,"featured_media":52435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-78423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news"],"yoast_head":"\nCaring across generations - Dreher Breweries\u2019s integrated international Women\u2019s Day and Mother\u2019s Day campaign - BCSDH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcsdh.hu\/en\/member-news\/caring-across-generations-dreher-breweriess-integrated-international-womens-day-and-mothers-day-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caring across generations - 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