{"id":78439,"date":"2026-05-27T11:50:26","date_gmt":"2026-05-27T09:50:26","guid":{"rendered":"https:\/\/bcsdh.hu\/?p=78439"},"modified":"2026-05-27T11:54:01","modified_gmt":"2026-05-27T09:54:01","slug":"is-sustainability-over","status":"publish","type":"post","link":"https:\/\/bcsdh.hu\/en\/news\/is-sustainability-over\/","title":{"rendered":"Is sustainability over?"},"content":{"rendered":"

With this provocative question,\u00a0Peter Bakker<\/a>, CEO of the\u00a0WBCSD \u2013 World Business Council for Sustainable Development<\/a>\u00a0opened this year’s annual meeting in Switzerland, in front of more than 600 business representatives from all over the world.<\/h3>\n

 <\/p>\n

And it is no coincidence. Everywhere, companies are under pressure, and sustainability areas and budgets increasingly have to demonstrate their value to the business.<\/p>\n

At a time of dizzying change, where the geopolitical and climatic environment put us in front of quite unprecedented challenges, companies operate under a lot of pressure, and highlight risks such as
\n\ud83c\udf10\u00a0Disruptions in value chains and doubts about the future of globalization
\n\u26c8\ufe0f\u00a0extreme weather events and increased insurance costs
\n\ud83d\udcbb\u00a0AI’s impacts on the workforce<\/p>\n

All this generates uncertainty… but also a huge opportunity.
\nTo take advantage of it, we must change our perspective:
\n\ud83d\udc49\u00a0Sustainability cannot be an “extra” or a “nice to have”
\n\ud83d\udc49\u00a0it has to be understood as a strategic investment.<\/p>\n

An excellent example is how the reduction of the carbon footprint, the progressive change in the composition of the energy matrix, the development of the carbon market and the electrification of consumption have been able to generate competitive advantages at the company and country level.<\/p>\n

The challenge?
\nToday more than ever, sustainability needs to show its value with numbers, with measurable impact, a solid business case and demonstrate its ROI, without falling into short-termism.<\/p>\n

This implies a profound change:
\n\ud83d\udcb9\u00a0Sustainability teams must speak the language of the business.
\n\ud83e\udd1d\u00a0CFOs, boards and financial markets become key allies.
\n\ud83c\udf0a\u00a0The risks of adaptation and nature require strategic analysis and investment.<\/p>\n

Because sustainability has a direct impact on the success of the company on 3 levels:
\n1\ufe0f\u20e3\u00a0Company level \u2192 financial performance, valuation, resilience
\n2\ufe0f\u20e3\u00a0Product level \u2192 design, value proposition and customer preference
\n3\ufe0f\u20e3\u00a0Value chain level \u2192 security of supply and operational continuity<\/p>\n

So, is sustainability over?
\nQuite the opposite.
\nHe grew.
\nHe matured.<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

With this provocative question,\u00a0Peter Bakker, CEO of the\u00a0WBCSD \u2013 World Business Council for Sustainable Development\u00a0opened this year’s annual meeting in Switzerland, in front of more than 600 business representatives from […]<\/p>\n","protected":false},"author":10,"featured_media":78433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[864],"tags":[],"class_list":["post-78439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nIs sustainability over? - BCSDH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcsdh.hu\/en\/news\/is-sustainability-over\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is sustainability over? 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