![\"\"](\"https:\/\/bcsdh.hu\/wp-content\/uploads\/2026\/08\/spar-04-734x423.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"Shopping with children is rarely just about shopping. Queueing, decision-making situations or unexpected conflicts can all test parents\u2019 patience. The year-long campaign offers clear, practical and immediately applicable guidance for these real-life situations. As part of the collaboration, experts from the Hintalovon Foundation will create educational content every month for SPAR Magyarorsz\u00e1g\u2019s social media platforms. The topics specifically focus on situations that arise in stores: what parents can say instead of simply prohibiting something, how conflicts can be prevented, how children can be involved in shopping, or what parents can do when faced with a difficult situation at the checkout with a tired and frustrated child.<\/p>\n
One of the campaign\u2019s greatest strengths is that it addresses familiar, everyday situations experienced by families and offers professionally grounded yet easy-to-understand solutions. The aim is not merely to \u201cmanage\u201d these situations, but to help parents and children learn from them together, encouraging a more conscious, child-centred approach in the long term.<\/p>\n
\u201cOur foundation\u2019s mission is to make children\u2019s wellbeing part of everyday life, and this partnership is exactly about achieving that. Shopping is a regularly recurring situation in which the relationship between parents and children can truly develop – it can become a source of tension, but it can also become a shared learning experience. We are delighted that SPAR Magyarorsz\u00e1g is a partner in this change of perspective and that we can share the Hintalovon Foundation\u2019s professional expertise with families through such a widely accessible platform,\u201d said Kinga Rohrb\u00f6ck, managing director of the Hintalovon Foundation.<\/p>\n
\u201cFor our company, it is particularly important not only to support families through our products, but also through initiatives connected to everyday life situations. This collaboration demonstrates that a supermarket can also function as a learning environment, where experiences gained during shopping can contribute to children\u2019s development and parents\u2019 confidence,\u201d said M\u00e1rk Maczelka, head of communications at SPAR.<\/p>\n
Through this initiative, SPAR Magyarorsz\u00e1g goes beyond the traditional role of a retailer by actively contributing to making everyday shopping not merely a routine task, but a shared<\/p>\n
experience through which families can develop and discover new ways of dealing with challenges. The collaboration also demonstrates that partnerships between the civil and business sectors can create genuine social impact. Over the coming months, the social media channels of SPAR Magyarorsz\u00e1g will feature numerous practical tips and inspiring pieces of content to help families handle shopping-related situations in a more conscious, calm and cooperative way.<\/p>\n
About the Hintalovon Foundation<\/p>\n
The Hintalovon Children\u2019s Rights Foundation is dedicated to promoting and protecting the rights of children living in Hungary.<\/p>\n
Since 2016, the Foundation has been working to ensure that every child is well and feels safe. Its goal is to encourage greater attention to children in all areas of life and to help adults and institutions respond appropriately to children\u2019s needs.<\/p>\n
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Its key activities include protecting children from abuse and violence, strengthening children\u2019s online safety, and increasing awareness of children\u2019s rights. Through the NEMECSEK Programme, the Foundation creates safer communities and supports the operation of the child protection alert system. The Hintalovon Academy strengthens responsible adults through training programmes and provides practical tools and examples. During its Children\u2019s Rights Advice Days, the Foundation offers guidance to parents and professionals seeking support. Its professional materials make children\u2019s rights more widely known and easier to understand. Each year, its Children\u2019s Rights Report summarises the most important events, legislative changes and children\u2019s rights issues that have shaped public discourse during the year. Through its Child Participation Programme, the Foundation incorporates the opinions and experiences of its child volunteers – known as Junior Colleagues – into as many aspects of its work as possible.<\/p>\n
The Foundation is a member of major European child protection organisations and civil cooperation networks, and since 2020 it has represented ECPAT in Hungary – the world\u2019s largest organisation dedicated to combating sexual exploitation of children.<\/p>\n
The team consists of a diverse group of highly qualified professionals, as well as Junior Colleagues aged 13-17 and 70 volunteers.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The Hintalovon Foundation and SPAR Magyarorsz\u00e1g have launched a unique awareness-raising partnership aimed at providing practical support to parents through everyday shopping situations. The \u201cEveryday situations, real answers\u201d campaign is […]<\/p>\n","protected":false},"author":10,"featured_media":73850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-79863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news"],"yoast_head":"\n