Bakery products, fresh meat, sustainability – SPAR excels in all key areas

SPAR Hungary received recognition in a total of five categories at the 2025 Store of the Year competition. In addition to winning in the supermarket and hypermarket categories, the company was also awarded the titles of Retailer of the Year for Fresh Meat, Environmentally-Conscious Retailer of the Year, and Fresh Bakery Retailer of the Year. The latter was awarded to SPAR for the very first time, reflecting the success of its long-term efforts to enhance its bakery product range.

SPAR’s performance recognised in five categories at the Store of the Year competition

SPAR Hungary’s stores and trades section received positive professional recognition at the 2025 Store of the Year competition. The company secured first place among retail chains in three key categories: Retailer of the Year for Fresh Meat, Environmentally-Conscious Retailer of the Year, and – for the first time – Fresh Bakery Retailer of the Year. Additionally, the SPAR supermarket on Hűvösvölgyi Road in Budapest and the INTERSPAR hypermarket on Balatoni Road in Székesfehérvár won the top prizes in their respective categories.

“Winning the top prize in the fresh bakery category for the first time is particularly significant feedback for us. It demonstrates that our proprietary product portfolio, built on high-quality ingredients with a continuously expanding range, and our developments tailored to customer needs have been successful. We are proud to be the only participant in the competition to be recognised in five categories. This success validates the daily work our colleagues put in for our customers – whether it’s about our fresh product offerings, sustainable operations, or the quality of our stores,” said Márk Maczelka, head of communications at SPAR Hungary.

Superbrands 2025: SPAR, INTERSPAR, and Regnum brands honoured

In 2025, the Superbrands Hungary Expert Committee awarded the Superbrands titles for the 21st time, while the Business Superbrands awards were presented for the 18th time. SPAR Hungary’s three brands – SPAR, INTERSPAR, and Regnum – all received this prestigious professional recognition.

The SPAR brand has now been awarded the Superbrands title for the 17th time since 2005, INTERSPAR for the 10th time, and the Regnum brand for the fifth consecutive year. The international programme aims to recognise brands whose exceptional performance stands out amongst their competitors.

Trusted Employer certification for SPAR’s HR practices

SPAR Hungary has been awarded the Trusted Employer 2025/27 certification by the German-Hungarian Chamber of Industry and Commerce (DUIHK). This recognition is professional validation of the company’s consistent and well-considered HR practices, which prioritise employee appreciation, a safe and predictable working environment, and measures to support long-term commitment. The three-year certification signifies that SPAR, as an employer, represents stable, predictable, and people-centric operations, fostering trust among employees and partners alike.

Award-winning own-brand product: frozen lángos dough

SPAR’s HAZAI.SZERETEM quick-frozen lángos dough won the semi-prepared and ready-to-eat category of the 2025 Own-Brand Product of the Year competition. Combining traditional recipes with modern solutions and packaged in environmentally conscious materials, this product aligns with SPAR’s innovative aspirations, which have been recognised with several awards this year.