The Role of Communication: Embedding Sustainability into Corporate Culture – Report from the BCSDH Communication Working Group Meeting

What is the digital carbon footprint of our communication? What tools are available to reduce it? How can communication contribute to sustainability? To what extent is sustainability a matter of self-awareness?

The working group meeting, held on September 23, 2025, began with measuring the carbon footprint of the participants’ social media consumption. The event was hosted by Virág Váraljai, Head of Marketing and Communications at MET Hungary, who welcomed the attendees. Ákos Jakab, Head of Technology and Innovation at MET Green Division, presented the sustainability achievements of the group.

György Huszics, Co-Founder and Managing Director of CARBON.CRANE, provided insights into the possibilities for reducing the digital carbon footprint. In a panel discussion moderated by Irén Márta, Tibor Hodik, Managing Partner of Progressive Advertising Agency, György Huszics, Co-Founder and Director of CARBON.CRANE, and Szabolcs Pécsi, Managing Director of HighVibes, explored the role of communication in achieving sustainability goals, along with the personal and broader challenges it entails.

The digital carbon footprint of corporate communication can be significantly reduced through conscious decision-making. The footprint of a single webpage largely depends on the size and format of the images used, the number of visitors, and also on how carbon-consciously the data is stored. Education plays a key role in this process.

The roundtable discussion highlighted the importance of ensuring that communication about sustainability remains within the realm of inspiring action. It must not be overshadowed by ecological guilt or fatigue that could paralyze meaningful steps forward.