Innovative, experience-based fundraising: Bátor Rally 2025
This summer, AutoWallis supported the Bátor Tábor Foundation with a special charity campaign.
The Bátor Tábor Foundation is one of Hungary’s best-known charitable organizations, which every year helps seriously ill children and their families to forget the sadness of everyday life, often spent within hospital walls, and to come to terms with any tragedies they may have experienced. The camp is completely free for participants, so it is crucial for the organization to be able to raise the necessary funds for its operation every year.
The inaugural Bátor Rally held in 2025 with the intention of becoming a tradition, was created in cooperation between the Bátor Tábor Foundation and AutoWallis. As the leading automotive trading company and mobility service provider in the Central and Eastern European region, we provided premium, high-end cars for donors to participate in the event as part of this innovative fundraising initiative.
The Bátor Rally was a special fundraising event that made it possible to support the Bátor Tábor Foundation. In exchange for their donations, donors were able to sit in one of the cars participating in the rally and take part in a day of motoring fun. At the end of the day, they had the opportunity to learn about the work of the foundation at the Bátor Tábor camp in Hatvan, and they could also increase the donations with additional amounts at a charity auction. AutoWallis also joined the fundraising effort on its own communication platforms and channels, working together with the bidding competitors.
For AutoWallis, supporting the Bátor Rally was an excellent opportunity to emphasize the company’s role in creating not only business value but also social value. With this initiative, we contributed to the community-building efforts of Bátor Tábor and created an opportunity for social dialogue on the topics of donation and support for sick children.
By supporting the event, we were able to authentically demonstrate that similar socially responsible decisions are an integral part of AutoWallis’ corporate strategy. In addition, organizing the event provided an opportunity for the company’s employees to volunteer, and its community-building power enabled colleagues at AutoWallis who did not know each other before to work together for a good cause.
The joint effort paid off: participants in the first Bátor Rally raised 36 million forints, which will be used to provide joyful recreation for many sick children.