Less is more, especially from plastic

Our Unilever Sustainable Living Plan (USLP) has determined our business decisions in the past 9 years. Launched in 2010, it is creating sustainable growth ever since through our purpose-led brands. Over the past few years we were focusing mainly on the packaging of our products and their impact on the environment. We have been continuously reducing the plastic in our packaging as we are working on innovations with less plastic, better plastic or no plastic at all.


Globally, more and more brands are switching to eco-friendly packaging and the number is increasing. For example, Signal overseas has created a natural solution to the 3.5 billion unrecyclable plastic toothbrushes sold each year; a brand new range of toothbrushes made from a 100% natural bamboo handle the kind that panda’s don’t like! – and cardboard packaging for a more environmentally friendly world.


In Hungary as well as in East-Central Europe, we aim to introduce these innovations to the local market at the earliest possible. Since December 2018 one of our favorite brands, the Coccolino intense fabric softener’s packaging is made from 100% post-consumer recycled (PCR). Moreover, not only the material of the packaging is different, but the size is also smaller thanks to the super-concentrated softener inside. Therefore, it is not only made of better but also less plastic.


Love Beauty and Planet and Seventh Generation products are both committed to the recycled and recyclable packaging, their bottles are made from 100% PCR material and are recyclable. Their decisions are driven by their purpose which leads them to cause less harm possible for the next generations in our planet.

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