SPAR“Free From” products arrive in renewed packaging

The redesign of the SPAR free from product range has been completed, offering a more modern and transparent visual identity to help customers following special diets navigate more easily. The new design unifies the portfolio of more than 55 products and strengthens the brand’s market position within the rapidly growing “free from” category.

The SPAR free from product family has been available in Hungary since 2009, tailored specifically to the needs of customers with gluten and lactose intolerance. The brand was one of the first own-branded “free from” ranges to appear on the domestic market. The original selection of 25 items has now grown to more than 55 products, covering virtually every product group: from lactose-free dairy products to gluten-free bakery goods and pasta, as well as sweets, snacks, frozen foods and convenience items. The portfolio continues to expand, and SPAR shelves now also feature innovative products that are both gluten- and lactose-free.

Consumer trends clearly show an increase in special diets and food intolerances, particularly gluten and lactose sensitivity. Shoppers are increasingly seeking safe, easy-to-identify products with reliable ingredients, and SPAR has seen dynamic sales growth within its own-brand SPAR free from gluten- and lactose-free range. Customer feedback is considered during product development and partly shapes the creation of new items and recipes.

The reliability of the products is ensured through multiple levels of certification. Gluten-free products carry the LÉOE trademark and the crossed-grain symbol, along with the trademark’s unique registration number – confirming that the items comply with current legislation and with the AOECS Standard, developed by the Association of European Coeliac Societies. SPAR Hungary’s quality management systems and regular laboratory testing provide additional guarantees of consistent, high quality.

The new packaging is clean and modern, with clear pictograms indicating lactose- and gluten-free status. The colour scheme and graphics have been designed to reflect the expectations of consumers with special dietary needs. The aim was to make the products instantly recognisable and easy to identify on store shelves.

“The visual refresh of our popular product range is an important milestone, as quick and reliable identification is especially important for customers who prefer these items. The new design is modern, clean and easy to navigate, supporting informed purchasing decisions

while reinforcing the unified look of the product family,” explained Márk Maczelka, head of communications at SPAR Hungary.

The rollout of the new packaging is taking place in phases: some products are already available with the new design, while others will adopt the refreshed look once existing packaging materials have been used up.