Nestlé pilots paper-based packaging for NESCAFÉ 3in1 Classic in Hungary

It’s a first! One of Nestlé’s most popular brands launches and tests its paper-based packaging for 3in1 Classic among consumers in Hungary. This new format is widely recyclable, and can be collected selectively with paper waste.

“This innovation is the first step to make the packaging of instant coffee mixes more sustainable. The format, flavours and recipe remain unchanged, but the packaging provides a sustainable choice for consumers” said Bernadett Bagi, NESCAFÉ Brand Manager.

NESCAFÉ has invested over 80 years of experience and hard work in the improvement of its sustainability efforts in order to continue to make coffee widely available in the future.

​​​​​​​This launch is a key milestone on Nestlé’s journey to make 100% of their packaging recyclable or reusable by 2025🌱.