SPAR launches brand new product line of domestic products

Traditional, high-quality Hungarian food products will be available later this summer in the stores of the retail chain under the brand name “SPAR HAZAI.SZERETEM”. The company supports sustainable management by promoting Hungarian producers and suppliers.

“Supporting Hungarian producers is an important part of our extensive concept of sustainability. We typically prefer the products of Hungarian family businesses, farmers, and suppliers when it comes to sourcing food products. This has a three-fold advantage; customers can rediscover traditional and unique Hungarian flavours, sourcing from within the country saves time, costs, and petrol, and we also advocate for sustainable management. SPAR will start selling SPAR HAZAI.SZERETEM products from 19 August 2021. We trust that our customers will like this new line of local products and we can further expand our range by building the brand with the involvement of more and more Hungarian farmers and food producers,” said Márk Maczelka, head of communications at SPAR Hungary.

Customers will find a wide range of these high-quality products in the stores at great prices, and these products will meet any special consumer requirements, too. SPAR Hungary started marketing own-brand products in 1997 and they have been improving their range ever since. The company currently has more than 30 different product groups. Last year, the share of SPAR’s own-brand food products was 29.9%, whilst 18.6% of their chemical products were also own-brand.

The new “SPAR HAZAI.SZERETEM” line is promoting the gastronomical values of Hungary and signals the store chain’s long-term commitment to domestic suppliers. SPAR sources all high-quality, traditional Hungarian food products exclusively from Hungarian producers and suppliers. It offers more than 50 products in this new line including sausages, meat products, pastas, milk, dairy products, syrups, pickled vegetables, and ready made products in SPAR stores, City SPAR supermarkets, INTERSPAR hypermarkets and in SPAR market and SPAR partner stores.

Images attached to the press release are available in higher resolution, after a quick registration in SPAR Médiatár, at the address http://mediatar.spar.hu/. The interface also enables downloading additional public images from SPAR. When using the images, please credit the photos to “spar.hu”.

For more information please contact:

Márk Maczelka, head of communications

SPAR Magyarország Kereskedelmi Kft. ∙ 2060, Bicske, SPAR út

Mobile: +36 20 823 7891 ∙ E-mail: maczelka.mark@spar.hu