László Flórián

Managing Director
Rossman Magyarország Kft.

László Flórián has been working in trade since 1997, and since 2012 he has been the managing director of Rossmann Hungary. Until the end of 2016, he was also responsible for Rossmann’s Czech market as a managing director, and at his previous job at Baumax, he also worked as the sales director of the Romanian subsidiary, thanks to which he also gained international experience.

As an executive, his goal is to perform better than the competitors every year. But in addition to increasing market share, he also considers quantitative and qualitative expansion, innovative marketing and communication, an ever-expanding and innovative range of products and consistent pricing policies. He prefers putting the decisions into practice as soon as possible. If the consumer does not perceive the change on his own skin, then the action is worth nothing.