Implementation of circular economy in a sustainable way

“The Master Good Group’s business philosophy is environmentally sustainable management. For us, sustainability is both the present and the future of management. A commitment to sustainability is a mission for us, and we feel it is our duty to be at the forefront of addressing environmental challenges. We are committed to environmental responsibility, and we were the first in our country to implement full-circle farming.”
László Bárány, Managing Director

Company name:

Master Good Ltd.

Implementation year:

continuously

Focus Areas

Climate change and adaptation, waste management, circular economy

Program Objective:

Master Good Ltd is a Hungarian food company group with the mission to produce high quality food for the people. As a leading player in the poultry industry, we aim to be the greenest poultry company in Europe. We have also created the forward-looking full circular economy model to set an example and raise awareness of the need for operators to address environmental challenges alongside their commitment to sustainability.

Program Measures and Commitments:

We were the first in Hungary to implement full circular economy. In recent years, we have placed great emphasis on developing environmentally friendly solutions for the whole area of closed integration. We have created a livestock housing model that features the latest technology, including windows that provide natural light and computer-controlled ventilation systems. The management, mechanisation and use of technology reduces the environmental impact, but ensures the most efficient animal housing available, guaranteeing maximum animal welfare. We are the only poultry farm in the world (Flagship farm Baktalórántháza) to have been awarded the McDonald’s Flagship Farm certification.
A modern innovative approach and progressive practical farming puts this farm at the forefront. Our professional greenfield investment project for a healthy and sustainable environment is the commissioning of our Organic Material Treatment Centre, which is equipped with the latest state-of-the-art technical and biotechnological machinery. The R&D project will use an environmentally friendly process and mechanisation that will enable the processing and sterilisation of deep litter poultry manure on an industrial scale, and the resulting fermentate (manure pellets) will be sold as organic nutrients and recycled back into the soil. Other steps include the operation of a 15-hectare solar farm, continuous improvement of the technology used and company processes to take account of climate change, the purchase of environmentally friendly packaging materials and the proper management of food waste.

Program Impact and Results:

Achieving sustainable production and ensuring quality to consumers has been a major challenge for us as a Hungarian food company. However, having achieved this goal, we can now say that we are processing everything in our production process in a profitable way, apart from the chicken pecking. With the help of our installed solar panels – an investment at the start, but later on it will reduce our operating costs by saving energy – we will cover more than one third of the Group’s total electricity supply with green energy by the end of 2023.

Keywords:

Circular economy in the food industry