Speed, Porsche… Cupra, Sustainability
We continued in a slightly different way the first line of the well-known Hungarian pop song, as on 30 May our Race to Zero working group was hosted by Porsche Hungária Kft., where we had the opportunity to visit the Innovation and Training Centre and gain a more detailed insight into the Group’s sustainability efforts at global and local level.
In his welcome speech, Tamás Bognár, Head of Communications of Porsche Hungária, emphasized their commitment to climate protection and briefly presented the Innovation and Training Centre, which was built with HUF 2 billion of their own resources, and is used to train the professionals of the future, especially with regard to the electric car market. The Cupra brand is a flagship of the Group and of electromobility.
Melinda Tóth, Environmental and Sustainability Specialist at Porsche Hungária, presented the global and local objectives and programmes, which are implemented along a 5 pillar strategy. Of course, zero emission mobility plays a major role in this.
Electromobility was also an important topic in the next presentation, as Orsolya Barsi, Head of the Climate and Environment Department of the Mayor’s Office, presented the 100 Climate Neutral Cities project, of which Budapest is one of the participants. Businesses also have a major role to play in the implementation of climate adaptation. This was confirmed by Ada Ámon, Director of the Budapest Climate Agency, who stressed the importance of concrete cooperation with the business sector, as only together we can achieve the climate neutrality targets.
This was followed by a mini workshop organised by Deloitte with the help of Flóra Borek, Senior Manager and László Porkoláb, Senior Consultant, where we reviewed with the participants the latest trends and industry challenges of decarbonisation, with a focus on the Scope 3 assessment in the value chain and the increasing expectations towards suppliers. The issue of carbon tariffs emerged as an emerging challenge. The inputs will help to prepare the next round of the Towards Net Zero survey, which is expected to be launched in September.
The presentations were followed by a tour of the Innovation and Training Centre, where not only the educational activities but also the building itself is the result of a sustainability-conscious design, with green solutions and awareness-raising.
Our next event is the “Race to Zero on the Spot” programme on 19 September, when we will tour the Pünkösdfürdő Baths Park, dreamed up and implemented by the BKM’s Főkert (Gardening) Division, providing inspiration and ideas for corporate biodiversity programmes.
