A Positive Vision and Financial Incentives: A New Approach to Sustainability

For decades, climate change communication has largely relied on alarming predictions and dire consequences. But is this truly the most effective way to mobilize people toward a more sustainable future? Zsombor Barta, founding partner of Greenbors Consulting, highlighted in an interview with Portfolio that a new approach is emerging in the field of sustainability: the focus is shifting toward positive examples and financial incentives.

According to the expert, achieving sustainability goals requires more than just raising awareness about risks – businesses and decision-makers must also showcase the benefits of adopting an environmentally conscious business model. A great example of this trend can be observed in the real estate market, where sustainable developments are not only beneficial for the environment but also prove to be financially rewarding investments.

Barta emphasized that companies are increasingly integrating ESG principles into their operations, and not just to meet regulatory requirements. Innovative developments such as Edge Technologies’ intelligent and sustainable buildings demonstrate that environmentally friendly solutions can enhance productivity and increase corporate value.

Financial incentives also play a crucial role. Aligning with ESG frameworks can lead to better financing conditions, while energy-efficient investments reduce long-term costs. In Hungary, more green financial solutions are becoming available, but there is still room for growth in this area.

Overall, Zsombor Barta pointed out that the key to a successful transition to a sustainable economy lies in presenting a positive vision and applying the right financial incentives. We fully support this perspective: we believe that sustainability is not about restrictions but about creating new opportunities for businesses and society alike. When companies and consumers view sustainability not as a burden but as a business and economic advantage, it can drive real and lasting change.
Read the whole article on Portfolio:

https://www.portfolio.hu/uzlet/20250221/nem-mukodnek-a-riaszto-klimajoslatok-uj-megkozelites-hodit-742203