Over the past four years, Coca-Cola Hungary’s #YouthEmpowered programme has been supporting young jobseekers with free online learning materials. The previous educational interface and learning materials of the programme were based on an international model used in 28 countries, but the programme has now developed a brand-new interface based on the feedback of Hungarian users and the changing needs of the labour market. The new www.enjovom.hu site is fully adapted to the current online learning habits and user needs, while the learning materials, compiled by expert trainers, can be completed free of charge on any device.
From the beginning of November, Coca-Cola Hungary’s #YouthEmpowered programme will move to a new, free digital platform. The programme, which aims to help young people to find their way on the labour market, has created an interactive platform that provides an online learning environment primarily for young people who are neither studying nor working, but are interested in developing their skills. The site offers learning materials on topics such as self-awareness, communication, and labour law, but also offers users the opportunity to register to webinars, interact with the programme’s mentors, listen to the episodes of the #YouthEmpowered podcast, get inspired by other users’ testimonials or the latest news from the programme.
Launched in 2017, #YouthEmpowered programme offers free, day-long workshops for small groups with expert trainers to help participants strengthen their skills for the labour market. The materials of these workshops have been available online since 2018, but the new digital platform, which is now being launched, will make them accessible to a wider audience. Participants will also be supported by the mentors #YouthEmpowered programme, who are all senior associates of Coca-Cola HBC Hungary.
In addition to self-awareness and communication courses, those registering to the new platform can improve their financial, negotiation and leadership skills, as well as learn about topics essential for starting a business, such as time and project management. In response to participants’ questions and concerns, the programme is now making available two new modules: the first module, developed by expert lawyers, focuses on labour law and covers the most typical legal issues of new employees and young entrepreneurs, the module on work and motivation helps to map users’ motivational factors and gives tips on how to build on them.
Since its launch, #YouthEmpowered programme has helped more than 10,000 young people who are neither working nor studying, who have spent altogether more than 1,000,000 minutes learning. More than 7,000 of them registered to the previous online platform, where they spent a total of 340,000 minutes learning. 75% of the programme’s participants are women, and the most popular module is a self-awareness test that helps registrants identify their most important skills, while also helping them to learn about potential career paths. The development of the new site has been designed with their feedback and device usage patterns in mind to ensure the best possible user experience.
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