Henkel’s Sustainability Ambassador program won the Hungarian Business Responsibility Award, during the initiative volunteers from the company held playful classes on sustainability to nearly 1,900 students. The employees – or Sustainability Ambassadors – taught students how to live environmentally consciously, how to save water and electricity during an interactive lesson. The initiative aims to educate children from an early age on environmentally responsible habits.
The most outstanding responsible and sustainable initiatives, products, services and projects were awarded with the Hungarian Business Responsibility Award by the CSR Hungary, a professional forum. At the awards ceremony, Henkel’s Sustainability Ambassadors program won in the Junior category. Special feature of the initiative is that it covers the complex topic of sustainability in the language of children, the volunteers held understandable and interesting classes for the students.
As part of the program, the Henkel voluntary employees complete a training to become Sustainability Ambassadors, and visit school from the capital and the countryside, where they show the children in playful, interactive classes how they can act environmentally consciously in their everyday life.
“This award is a great pleasure for us, as it is a special project. Our volunteer employees held playful sustainability classes for young students. We believe that if we speak to the young generation, and teach them the importance of environmental awareness, then growing up, environment protection will be important to this generation. This knowledge will be passed down to their own children as well “– said dr. Ágnes Fábián, CEO and volunteer sustainability ambassador of Henkel Magyarország.
Henkel employees visit elementary schools and held sustainability lectures since 2013, the program has reached around 60 thousand children across the world. The volunteers of the Hungarian subsidiary, the Henkel employees drew the students’ attention on the importance of green thinking during 70 extraordinary lessons, in which almost 1900 students have participated so far. During the special classes, students can learn tricks and tips, which can help them to protect the environment, save water and electricity. The experiences prove that a comprehensive, amusing and understandable environmental education is really needed in elementary schools.
Henkel is confident that the students will remember what they have learned as adults and green thinking will be natural for them. The Henkel Sustainability Ambassador Program won the “The corporate volunteer program of the year” award at the tender of Önkéntes Központ Alapítvány (Volunteer Centre Foundation) in 2014.