Today in Hungary, the population collects selectively only 5,5% of the total communal waste of 3,8 million tons. The Hungarian Mineral Water, Fruit Juice and Softdrink Association wants to change this tendency, mainly with addressing youngsters.
The central element of the educational online campaign is the www. szelektiven.hu microsite with a youthful design, which leads its visitors into the world of selective waste collection and PET-bottles through interactive games, creative videos and animated infographics. The aim of the Association is to raise attention to the importance of selective waste collection, to dismiss people’s misbelieves about PET, and to give factual information to consumers to help them make the right decision to protect our environment.
“From recycled PET we can make not only new PET-bottles, but many objects for everyday use, like rugs, sofas, T-shirts, dresses, blankets or even license plates. So through our campaign we would like to highlight, that if recycled, PET-bottles become useful base materials.” – said Dr. Géza Miklósvári, president of the Association. “The way youngsters act and approach matters forms and determines our future, so our online campaign targets mainly them. We would like to – as much as possible – educate them about the significance of selective waste collection in a playful and colorful way.”
More information can be found here.
The short video made for the campaign can be seen here.