“Nestlé aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025. The essence of the LENS program is to eliminate the negative impacts of large-scale agricultural production, which has now become widespread worldwide, and restore the arable land exposed to it to a condition that allows the soil to maintain its fertility in the long term.”
Peter Noszek, Managing Director, Nestlé Hungary
The executive summary of the application – with the original, unchanged text
The executive summary of the business solution:
As the world’s largest food industry company, Nestlé aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025, and half of these materials five years later.
The Landscape Enterprise Networks (LENs) methodology is designed to develop private sector ecosystem service markets in a specific area. The program, developed by the British sustainability consultancy firm 3Keel, is running in several European countries and is managed in line with LENs principles and guidelines by Preferred by Nature, an international nonprofit organization that supports better land management and business practices.
In Hungary, the initiator of the LENs program in 2021 was Nestlé Hungary’s Purina pet food business in the Western Transdanubian region. A significant portion of the raw materials supplied annually to the Nestlé Purina pet food factory in Bük comes from Hungarian farmers who face significant challenges such as the effects of climate change, impending fertilizer shortages, and rising energy costs. Within the framework of LENs, Nestlé Purina seeks to promote the transition to regenerative agricultural practices among its suppliers to improve the resilience of its supply chain and contribute to the company’s net-zero emissions goal.