How to Become an Environmental conscious consumer?

While there is more and more talk about sustainable lifestyle or sustainable transport, many consumers still do not think about the ecological footprint of their own household. Following the success of last year’s How to Recycle? educational booklet, this year Nestlé in cooperation with SPAR Hungary, will launch a new sustainability publication with a title How to become an environmental conscious consumer?

The main topic of the new publication is sustainable lifestyle and the ecological footprint of our household. In addition to the basic rules of separate waste collection, readers can get tips on how to reduce their ecological footprint when shopping and how to reduce the amount of packaging and food waste generated in their households.

The new booklet will be published in almost 75,000 copies, and will be included in four national magazines (Lakáskultúra, Éva magazine, HVG Sustainability Supplement, HVG Psychology Extra) but will also be available online on nestle.hu and sparafenntarthatojovoert.hu.

The digital pillar of the campaign is also expanding with an educational interface: Nestlé and SPAR will launch the content on Hova dobjam? blog where readers will find advice on more sustainable lifestyles and recycling.

For a 360-degree communication, the two company also made an educational film that draws our consumer’s attention to the importance of food packaging.