“I’m Very Resilient, but I’m Tired of it” – Technology and Data-Driven Solutions for Everyday Well-Being at the Social Capital Working Group Meeting

What is Biohacking and How Does It Relate to Well-Being? How can we optimize our external and internal environments, and how can companies support their employees in this? How significant are sustainability considerations when purchasing intimate hygiene products, and what impact can period poverty have on employees? These were among the questions discussed as members of the Social Capital Working Group gathered at the Generali Headquarters for an inspiring and insightful afternoon.

The meeting was opened by Éva Gerendás, Head of Talent Management & Transformation at Generali, who delivered a warm welcome. This was followed by a a speech from Attila Kelemen, CEO of ProSelf and Chair of the Working Group, who emphasized the importance of individual well-being and mental health. He also highlighted the disparities technology can create for certain groups and the severe barriers others face in meeting their basic needs.

One of the event’s central themes, biohacking, was introduced by Éva Gerendás. In her presentation, she outlined how technology and data-driven solutions can support health preservation and daily well-being. She emphasized a shift in perspective: visiting a doctor not because you’re sick and want to get better but because you’re well and want to stay that way—or even enhance your well-being for the long term. The goal is to optimize both external and internal environments, leveraging every tool available, whether technology, data, psychology, sports, nutrition, or meditation.

On the topic of corporate social responsibility, Nóra Hevesi, Communications and Campaign Manager at Tesco, spoke about the importance of combating period poverty and introduced their initiative, which won the BCSDH Sustainable Future Award in the “Human Value” category. Research related to the initiative revealed that sustainability factors account for only 8% of purchasing decisions for intimate hygiene products. It also found that women spend an average of HUF 4,200 monthly on menstrual products—a significant financial burden, especially for low-income families.

Zita Szederkényi, program leader, provided a brief overview of the outcomes from the “Future Leaders” program. The event concluded with a presentation by the MAN-Co project team (Boronkay Fanny, DSM, Halmai-Serfőző Petra, Fe Group, Varga-Kisteleki Kata, Nestlé, Kovács Ildikó, Mazak, Dr. Molnár Beáta, Progress Étteremhálózat), who shared corporate solutions aimed at mental health and burnout prevention. This successful project was presented with the intention of setting a tradition, inspiring innovative corporate programs in the future.

The meeting fostered vibrant discussions among committed participants, creating excellent opportunities for knowledge sharing and strengthening collaboration. The presentations and projects showcased during the program served as inspiration for further efforts in sustainability and corporate well-being development.