At a General Meeting of the Business Council for Sustainable Development (BCSDH) held on 24th February, 2015 Eszter Chikán-Kovács, the new Communications Manager, was introduced. The need for the new position was bought about by the successful development of the organization.
Ida Petrik, Managing Director, said that the high standard of professional programs as well as the growing number of member companies make it increasingly important to improve internal and external communication. She emphasized that it is her pleasure that a senior specialist who had previously supported the communication-related work of BCSDH as a volunteer is now joining the organization.
Eszter Chikán-Kovács has gathered more than 10 years’ professional experience, mostly in marketing, (working in the field of brand marketing and strategy) but she has also gained experience in PR and web marketing too. She has given lectures on Marketing Strategy in higher education and worked as senior brand manager at Zwack Unicum Plc. for a long time. Now, as the mother of two young children, Eszter is returning to working life.
Eszter’s main reason for wanting to assist with the communication work of BCSDH was the inspiring fact that the organization’s work combines the promotion of economic interests with increasing social and environmental utility and defines a path by which committed business leaders may be inspired to find new business solutions that bring into being a more liveable future. She is also attracted by the opportunity to gain new professional experience. Another important reason for joining the organisation is that the BCSDH offers family-friendly working conditions, which is crucial for Eszter, the mother of two small children.
According to Eszter, her most important task as the new Communications Manager is to make more visible the idea of corporate sustainability in business media by highlighting member companies’ best practices in order to show good examples to other companies. Her strategic tasks include deepening media relations and taking advantage of the synergy between the communications activities of BCSDH and its member companies.