Labor market trends, companies and human value were the main topics of the BCSDH Social Capital Creative Workshop meeting on 18th March, hosted by Grant Thornton. On behalf of the host, Zsófia Vajna, Head of Human Capital Services at Grant Thornton Hungary, welcomed the guests.

First, Sándor Baja, Managing Director of Randstad Hungary, drew on the findings of the Randstad HR Trends Survey 2026 to demonstrate that significant changes are underway in the Hungarian labor market, particularly regarding labor demand. He emphasized that value-based operations are becoming increasingly important for retaining employees, and that a growing proportion of companies support the use of artificial intelligence and plan to expand its use on a large scale.

In the second part of the meeting, the focus shifted to the BCSDH’s upcoming, human-value-focused online training module. Irén Márta, Director of the BCSDH, explained that as part of the BCSDH Academy, the module will support business leaders in shaping mindsets and developing practical solutions. Participants actively engaged in the collective brainstorming: drawing on their experiences and feedback, they identified the key themes that will shape the module’s professional direction.

The workshop once again highlighted that human values are not a “soft” topic, but a key factor in long-term business success. Addressing the challenges facing companies requires new leadership approaches, conscious strategic decisions, and collaboration. The goal of the creative workshop is to create a platform for these dialogues and to jointly shape the future of corporate thinking—where human value becomes a true competitive advantage.