Upcycling, or value-adding recycling, was the focus of the Circular Economy Working Group meeting on September 9, 2025, hosted by Dr. Gábor Farkas, managing director of SolServices Kft. at their office in Spitz-Villa.
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Upcycling is the creative, value-adding reuse of waste or by-products, resulting in a product of higher value than the original. Unlike traditional recycling, which often results in lower quality materials, upcycling creates value. Ivett Takács, circular economy project manager at BCSDH, gave a brief presentation on the theoretical background of the topic, good examples, and the benefits available to companies.As an inspiring example of practical implementation, Bettina Bondár-Marosvári, Ayvens’ marketing and PR group leader, presented the company’s upcycling project. During the merger of LeasePlan Hungária Zrt. and ALD-Automotive Hungary Kft. and the rebranding process, the marketing materials of the two companies were not discarded as waste, but were recycled in a value-creating project. The end result was 250 bags, laptop bags, and backpacks used by employees. In addition, they also became tools for change management and internal communication.
Orsolya Jeney, founder and managing director of Upcycling Productions Kft., a unique business in Hungary, also introduced herself as the manufacturing partner for the Ayvens project products. Orsolya highlighted the opportunities of upcycling for individuals and companies through her personal journey.The second half of the meeting focused on the joint preparation of the Circular Economy Hotspot international conference, which will be held in Hungary for the first time between October 5 and 7, 2026. Led by Irén Márta, director of BCSDH, the participants began jointly planning the professional direction and focus points of the event. The working group once again demonstrated that the corporate sector is committed to circular solutions and is ready to think collectively for a circular future.
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