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You are here: Home1 / News2 / Member News

This year again – together for sustainability

Member News

At Auchan, we don’t just talk about sustainability, but we have been actively working on it for several years. As a key player in the retail sector, we know exactly that we have a responsibility in this – as a lot of people come to us every day.

By joining initiatives such as Plastic-Free July, our goal is to inspire and educate our customers and employees.

One of the most exciting novelties of this year’s Artificial Mother-Free July was the green personality test, which was completed by nearly 2000 people. They received direct feedback on where they are in making everyday environmentally conscious decisions, in which they can always count on Auchan.

We raffled off 200 sustainable products among the respondents, and the main prize was a Trust Point worth HUF 100,000. 🎁

Thank you to everyone who joined us for working together step by step for a more livable future! 💚

hashtag#műanyagmentesjúlius hashtag#Auchan hashtag#Fenntarthatóság hashtag#zöldteszt hashtag#tudatosvásárlás hashtag#Bizalomkártya

27.08.2025
https://bcsdh.hu/wp-content/uploads/2022/01/Auchan-e1732543062139.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-27 11:28:532025-08-27 11:28:53This year again – together for sustainability

Bakery products, fresh meat, sustainability – SPAR excels in all key areas

Member News

SPAR Hungary received recognition in a total of five categories at the 2025 Store of the Year competition. In addition to winning in the supermarket and hypermarket categories, the company was also awarded the titles of Retailer of the Year for Fresh Meat, Environmentally-Conscious Retailer of the Year, and Fresh Bakery Retailer of the Year. The latter was awarded to SPAR for the very first time, reflecting the success of its long-term efforts to enhance its bakery product range.

SPAR’s performance recognised in five categories at the Store of the Year competition

SPAR Hungary’s stores and trades section received positive professional recognition at the 2025 Store of the Year competition. The company secured first place among retail chains in three key categories: Retailer of the Year for Fresh Meat, Environmentally-Conscious Retailer of the Year, and – for the first time – Fresh Bakery Retailer of the Year. Additionally, the SPAR supermarket on Hűvösvölgyi Road in Budapest and the INTERSPAR hypermarket on Balatoni Road in Székesfehérvár won the top prizes in their respective categories.

“Winning the top prize in the fresh bakery category for the first time is particularly significant feedback for us. It demonstrates that our proprietary product portfolio, built on high-quality ingredients with a continuously expanding range, and our developments tailored to customer needs have been successful. We are proud to be the only participant in the competition to be recognised in five categories. This success validates the daily work our colleagues put in for our customers – whether it’s about our fresh product offerings, sustainable operations, or the quality of our stores,” said Márk Maczelka, head of communications at SPAR Hungary.

Superbrands 2025: SPAR, INTERSPAR, and Regnum brands honoured

In 2025, the Superbrands Hungary Expert Committee awarded the Superbrands titles for the 21st time, while the Business Superbrands awards were presented for the 18th time. SPAR Hungary’s three brands – SPAR, INTERSPAR, and Regnum – all received this prestigious professional recognition.

The SPAR brand has now been awarded the Superbrands title for the 17th time since 2005, INTERSPAR for the 10th time, and the Regnum brand for the fifth consecutive year. The international programme aims to recognise brands whose exceptional performance stands out amongst their competitors.

 

Trusted Employer certification for SPAR’s HR practices

SPAR Hungary has been awarded the Trusted Employer 2025/27 certification by the German-Hungarian Chamber of Industry and Commerce (DUIHK). This recognition is professional validation of the company’s consistent and well-considered HR practices, which prioritise employee appreciation, a safe and predictable working environment, and measures to support long-term commitment. The three-year certification signifies that SPAR, as an employer, represents stable, predictable, and people-centric operations, fostering trust among employees and partners alike.

Award-winning own-brand product: frozen lángos dough

SPAR’s HAZAI.SZERETEM quick-frozen lángos dough won the semi-prepared and ready-to-eat category of the 2025 Own-Brand Product of the Year competition. Combining traditional recipes with modern solutions and packaged in environmentally conscious materials, this product aligns with SPAR’s innovative aspirations, which have been recognised with several awards this year.

24.08.2025
https://bcsdh.hu/wp-content/uploads/2024/09/spar.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-24 22:26:132025-09-02 22:28:06Bakery products, fresh meat, sustainability – SPAR excels in all key areas

The heroes of ECO ADVENTURE are back – SPAR’s mini-series on sustainability continues

Member News

SPAR is continuing its highly successful animated series ‘SPAR ECO ADVENTURE’ (SPAR ÖKO KALAND) with new episodes. The aim of these short films, which present environmental awareness in a playful way, is to introduce the principles of sustainable development to the youngest generation in a way that is easy to understand.

The initiative was launched in September 2021, when SPAR presented a ten-part animated series for preschoolers and primary school children. The short, 40-second episodes told stories in a language that even the youngest children could understand about topics that are crucial for sustainability, such as selective waste collection, reducing food waste, healthy lifestyles and avoiding single-use plastics. The series is both educational and entertaining, and now new episodes are being added, closely matching the mood and content of the original series. The popular characters – Szellőcske, Vizecske, Tüzecske, Földecske and Szívecske – (evoking elements) return to raise awareness of the importance of environmental protection through new adventures, among other topics.

“The new episodes are consistent with the first series, both visually and thematically. The goal remains the same: to help children learn and master the basics of sustainable living at a very young age through understandable, entertaining stories. We believe that education is the key to a sustainable future, and that this work must begin in childhood. With the ECO ADVENTURE series, we are giving parents and teachers a tool that shapes children’s attitudes in a playful yet effective way,” emphasised Márk Maczelka, head of communications at SPAR Hungary.

The ECO ADVENTURE series, created as part of the ‘SPAR – for a sustainable future’ programme, is another milestone in the company’s responsible environmental and social commitment. SPAR remains committed to contributing to a greener, more conscious future, where love and respect for nature become natural values from an early age.

As a responsible company, SPAR thinks long term and seeks solutions that ensure more sustainable operations, whether through the use of energy-efficient technologies, waste reduction or encouraging conscious consumer behaviour. Sustainability is a central issue not only in its operations but also in its social engagement, with a particular focus on education and awareness raising.

The new episodes, like the previous ones, are available on SPAR’s YouTube channel and on the company’s official sustainability website: www.sparafenntarthatojovoert.hu/okokaland

19.08.2025
https://bcsdh.hu/wp-content/uploads/2024/09/spar.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-19 22:19:182025-09-02 22:20:38The heroes of ECO ADVENTURE are back – SPAR’s mini-series on sustainability continues

Greener driving, no matter the drivetrain: even your car’s colour can shrink your carbon footprint

Member News

Transport is a major source of pollution – and road traffic, meaning all of us everyday drivers, is a big part of the problem. Air pollution is largely caused by gases emitted from petrol and diesel engines, but even if you opt for a conventional drivetrain, there’s still plenty you can do to protect the environment. As many of us are not aware of that, we decided that we’re giving tips on how to lower your carbon footprint simply by choosing the right car – and using it more thoughtfully.

Why your car’s colour matters

Black has long been the most popular car colour worldwide, partly because in the early days of motoring it was the cheapest paint option. But research shows that black cars have the largest carbon footprint purely because of their colour. Black absorbs far more sunlight than other colours, causing the interior to heat up faster and leading to heavier use of air conditioning – which in turn increases fuel consumption. Over a year, that can mean up to 140 extra litres of fuel and 323 kilograms of CO₂ emissions for just one car. Dark colours also need washing almost twice as often as lighter ones, using more water. Lighter shades, especially white, are far more eco-friendly: white reflects around 60% of sunlight, keeping the cabin cooler and even helping to lower the surrounding air temperature. Silver and other light colours offer similar benefits – the lighter the colour, the stronger the effect.[1]

Recycled materials on the rise

When designing interiors for new models, manufacturers have always focused on comfort, functionality and cost – but now the environmental impact of materials is a growing priority. According to Plastics Europe[2], plastics make up 12–15% of the weight of a typical 1,500 kg modern car, appearing in dashboards, headrests, airbags and seatbelts – making it the second most common material in car production. Leather remains popular for its elegance, durability, stain resistance and easy cleaning, but experts disagree on whether it’s more sustainable than plastic. That’s why more brands are turning to recycled materials: regenerated nylon from old fishing nets or textile waste, recycled PET, or even hemp industry by-products[3]. These can be processed in existing factories and, at the end of the vehicle’s life, be recycled again or composted. If you want to make a greener choice, pay attention to what’s inside the cabin as well as under the bonnet.

Eco-friendly tyres

Today’s market offers a wide range of eco tyres designed to improve fuel efficiency by reducing rolling resistance. Made from sustainable materials, they also last longer – meaning fewer tyres end up in landfill. Tyre pressure is just as important: underinflated tyres raise fuel use and emissions, while overinflated ones wear out faster. Ideally, check your tyre pressure every two weeks or at least once a month.

Maintenance matters

How well you maintain your car has a huge impact on both performance and emissions. Regular servicing keeps the engine running efficiently, reducing fuel consumption and pollution. Key checks include oil level, air filters and spark plugs. Aim for a full service at least once a year but follow the manufacturer’s recommended intervals – and adjust for your driving habits. Frequent long trips or motorway driving may require more frequent oil changes, along with new oil filters and regular checks on air and fuel filters.

Drive smarter

Driving habits can significantly influence our car’s environmental impact. Accelerating gradually, avoiding sudden braking, and maintaining a steady speed can greatly reduce CO₂ emissions. On motorways, use cruise control where possible. When parked or waiting, switch the engine off completely.

Keep it light

The heavier the load in your car, the more fuel it consumes. To reduce weight, avoid carrying unnecessary heavy items in the boot or back seats. The same goes for roof racks – if not in use, they should be removed, as they increase air resistance, making the engine work harder and burn more fuel.

Plan ahead

You can cut fuel consumption – and your carbon footprint – by planning trips more efficiently, combining errands into one journey. Many drivers also mix driving with public transport or cycling to save time and money. In big cities, it’s often faster to leave your car at a P+R facility on the outskirts and continue by bus, tram or metro.

[1] https://phys.org/news/2011-10-silver-white-cars-cooler.html

[2] https://plasticseurope.org/wp-content/uploads/2021/10/20181019-Automotive-Booklet.pdf

[3] https://www.volkswagen-newsroom.com/en/press-releases/imitation-leather-from-industrial-hemp-innovative-and-sustainable-material-for-future-car-interiors-18665

15.08.2025
https://bcsdh.hu/wp-content/uploads/2024/11/Ayvens_logo_450x.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-15 08:03:532025-08-15 08:03:53Greener driving, no matter the drivetrain: even your car’s colour can shrink your carbon footprint

Sustainability and Awareness-Raising Hand in Hand: A New-Generation Educational Program Involving Hundreds of Children

Member News

SolServices Ltd., one of Hungary’s pioneers in sustainable energy production, has taken an important step toward environmentally conscious education for the next generation. In collaboration with the Szolnok City Animal Shelter Foundation and local educational institutions, the company has implemented an educational program that simultaneously promotes environmental sustainability and a commitment to animal welfare.

The central venue for the initiative was the Lumen Park Szolnok—a new-generation solar park developed, implemented, and operated by SolServices—where, so far this year, more than 800 preschool and school-aged children have participated in experiential learning sessions. The main goal of the program was to introduce children in a playful manner to the basics of renewable energy production, the importance of biodiversity, and the significance of habitat protection.

Partnership for the Community, for the Future

SolServices Ltd. has supported the Szolnok City Animal Shelter for several years—not only financially but also by providing infrastructure to assist in the care of rescued animals. This latest joint project has elevated the cooperation to a new level: in addition to animal welfare, green energy and responsible ecology have also come into focus. The company and the foundation share the belief that sustainability begins with younger generations. Therefore, the children participating in the program were introduced to the principles of sustainable living in a comprehensive and hands-on manner.

Lumen Park Szolnok – More Than Energy Production

As one of the most advanced—and Hungary’s first next-generation—solar parks, Lumen Park Szolnok stands out not only for generating clean energy. In line with SolServices Ltd.’s new-generation solar park program, the park was designed and is operated to deliver ecological added value as well. Educational trails, complex habitats, insect hotels, birdhouses, and native grassland restoration all contribute to enhancing local biodiversity. Within just the first year of operation, an increase in species richness was already measurable in the area.

In addition to these biodiversity-boosting measures, the clean energy produced by the park annually covers nearly half of the county’s residential energy demand—thereby preventing the emission of approximately 39,000 tons of carbon dioxide. This is especially important in relation to SolServices’ long-term strategy, according to which renewable energy production must go hand in hand with social and environmental responsibility—not just technology.

Multi-Generational Impact – Award-Winning Guide to Share Best Practices

SolServices Ltd. places great emphasis on ensuring that the insights gained from the program are not confined to local achievements. To support this goal, an open-access professional guide was published as part of the project, detailing every step of how solar parks can be operated to generate not only clean energy but also environmental and social value. The aim of this document is to inspire actors across the sector: sustainability is not only about reducing emissions—it also involves active engagement with communities and taking responsibility for nature conservation.

This guide—together with the outstanding biodiversity survey results of the Lumen Park Szolnok—was awarded shared first place in the “Biodiversity” category of the BCSDH Sustainability Award last year!

14.08.2025
https://bcsdh.hu/wp-content/uploads/2024/03/SOLSERVICES_logo-_450x200.png 200 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-14 23:22:202025-08-14 23:22:20Sustainability and Awareness-Raising Hand in Hand: A New-Generation Educational Program Involving Hundreds of Children

Sustainable renewal and community building at Graphisoft Park

Member News

A comprehensive modernization is underway on the first, iconic building of Graphisoft Park – the original headquarters of Graphisoft SE, the company that laid the foundation for the Park’s spirit over three decades ago. The aim of the renovation is to reduce the building’s carbon footprint and to improve workplace comfort.

The main elements of the project include:
– Complete modernization of the HVAC system with integrated heat pumps
– Installation of solar panels on the roof
– Partial energy-efficient upgrade of windows and glass facades
– Installation of new external shading structures
– Application of solar protection film on curtain wall structures
– Renovation of the green roof
– Installation of sun sails above terraces

As a result of these investments, the building’s energy efficiency has significantly improved, energy consumption has decreased, and employees now enjoy a much more comfortable working environment.

Sustainability in motion – Sprint Challenge at Graphisoft Park

Sustainability is not just about buildings – it’s about people, too. In this spirit, Graphisoft Park hosted the Budapest Sprint Orienteering Championships on August 17, 2025. A special race category was provided exclusively for Park employees, allowing them to participate free of charge – whether for sport, challenge, or community experience.

The approximately 2 km long course included 10–15 checkpoints and allowed participants to test their orientation and speed skills in a green urban environment.

14.08.2025
https://bcsdh.hu/wp-content/uploads/2022/01/graphisoft-park.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-14 23:16:112025-08-14 23:16:11Sustainable renewal and community building at Graphisoft Park

BCSDH welcomes a new member: UBM Group

Member News, New member

We are delighted to welcome the UBM Group, one of Hungary’s leading feed ingredient trading and manufacturing companies, as a member. Founded in 1996 and employing more than 400 people, the company’s three main business areas – protein, grain, and feed trading – contribute to the development of the domestic agricultural economy with a balanced business portfolio.
The company, led by CEO Péter Horváth, treats sustainability as a strategic priority. It organizes its operations in line with ESG principles: quarterly reporting, a dedicated ESG officer, and a code of ethics and conduct ensure transparent and responsible corporate operations.
Their key project is product-level carbon footprint calculation, which enables the identification and mitigation of the environmental impact of feed production. This is complemented by practical measures such as the operation of a 4 MW solar power plant, energy efficiency investments, and regular improvements aimed at reducing Scope 1, 2, and 3 emissions.
UBM takes a comprehensive approach based on the three pillars of sustainability: environmental responsibility, social value creation, and economic stability.

They place particular emphasis on actively involving employees through educational programs, internal campaigns, and feedback channels. They also play an active role in supporting local communities.
Their first ESG report was prepared voluntarily, while the second report was prepared in accordance with the GRI standard. They are currently working on the 2024/2025 report.
By joining BCSDH, their goal is to leverage their professional knowledge, practical experience, and long-term commitment in a value-based business community that represents the forefront of sustainable economic development, with a particular focus on the current challenges and opportunities in the agricultural sector.

12.08.2025
https://bcsdh.hu/wp-content/uploads/2025/08/ubm_logo.png 150 304 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-08-12 14:05:102025-09-04 12:24:40BCSDH welcomes a new member: UBM Group

4.8% lower energy consumption, 90% domestic food sourcing – SPAR’s new sustainability scorecard

Member News

In 2024, SPAR Hungary made significant progress in sustainable operations.  Thanks to modernised technological solutions, the company reduced both its energy consumption and greenhouse gas emissions from owned sources, while domestic suppliers accounted for more than 90% of its food product range. Customers also play an active role in reducing environmental impact through their conscious purchasing decisions that support energy-efficient operations.

SPAR’s energy consumption decreased by 4.8%, and its indirect carbon emissions from owned sources and purchased energy dropped by 9.5% compared to the previous year. In stores, LED lighting, modern refrigeration systems and optimised logistics processes contributed to more efficient operations. At SPAR’s own production facilities—such as the Regnum meat plants, and the SPAR enjoy. convenience factory—energy system upgrades were implemented, according to SPAR’s 2024 Sustainability Report.

“Sustainability is a shared responsibility, and the SPAR team strives to lead by example. Customers also reduce their ecological footprint by choosing returnable or their own packaging, or by opting for locally-sourced products,” said Márk Maczelka, head of communications at SPAR Hungary. He added that effective cooperation with customers is clearly demonstrated by the fact that, via the Munch app, over 400,000 near-expiry discounted product packs were saved from going to waste in 2024.

SPAR Hungary continues to prioritise domestic suppliers: more than 90% of its food offering comes from local sources. Through the Regional Treasures programme, over 600 products from 131 suppliers are now available across different parts of the country—supporting short supply chains, reducing the environmental impact of transportation, and boosting the local economy.

SPAR also achieved notable internal results during 2024. The company’s logistics centres reduced waste generation by 73 tonnes over the year. Packaging optimisation led to the near-total replacement of single-use paper, plastic, and wooden storage containers. New technologies introduced in stores and logistics units resulted in a 47-tonne waste reduction, while the use of CHEP pallets further lowered environmental impact by 26 tonnes annually. Additionally, the delivery fleet was expanded with 30 new lorries, which, thanks to optimised route planning, now enable faster deliveries and measurable reductions in fuel consumption.

The SPAR sustainability strategy is available on the dedicated company website: www.sparafenntarthatojovoert.hu

15.07.2025
https://bcsdh.hu/wp-content/uploads/2024/09/spar.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-07-15 21:54:052025-09-02 21:54:434.8% lower energy consumption, 90% domestic food sourcing – SPAR’s new sustainability scorecard

United for thousands of paws – SPAR and the National Animal Protection Foundation join forces to help animals in need

Member News

Thanks to the joint efforts of SPAR Hungary and the National Animal Protection Foundation (Országos Állatvédőrség Alapítvány), thousands of shelter animals have once again received support this year. Alongside the “Paw in Trouble!” donation weekend held in May, SPAR’s year-round donation programme has yielded impressive results – showing that a genuine alliance is forming around animal protection.

At SPAR, animal welfare is a long-term commitment. For over a decade, the company has been supporting Hungarian shelters with food products that are no longer sold in shops but are still perfectly suitable for feeding animals.

Over the years of working together, a close partnership has developed between SPAR and the National Animal Protection Foundation. One of the most visible outcomes of this collaboration is the nationwide “Paw in Trouble!” pet food donation weekend, which was organised for the fifth time in May 2025 in INTERSPAR hypermarkets. Once again, customers demonstrated outstanding empathy and solidarity: over 8,600 kg of dry dog food, 5,700 tins and pouches of wet dog food, 1,600 kg of dry cat food, 12,000 tins and pouches of wet cat food, and 1,550 kg of cat litter were donated. In addition, a significant amount of pet accessories and hygiene products were collected for shelters.  SPAR further contributed with a donation of 1 million forints, which was transferred directly to the National Animal Protection Foundation.

In addition to the May “Paw in Trouble!” weekend, numerous other fundraising campaigns were held throughout the year, allowing customers to support tens of thousands of shelter animals. In 2025 alone, donation drives held in SPAR stores collected 14,500 kg of dog food, 2,800 kg of cat food, nearly 10,000 tins of dog food, more than 18,000 tins of cat food, and 790 units of dog salami, along with numerous accessories and hygiene products – all thanks to customers’ generosity.

“At SPAR, we believe that a responsible company has not only an economic role but a community one as well – and this includes responsibility towards animals. We are proud that together with our customers, we can provide real, tangible help to the civil organisations working tirelessly for animals in need,” said Márk Maczelka, head of communications at SPAR.

“One of the most important values of this partnership for us is that it gives visibility to small, often lesser-known animal protection organisations. As an umbrella organisation, the National Animal Protection Foundation provides these communities with the opportunity to reach out to customers and collect donations. For them, this support is not just help – it’s a true chance at survival,” explained Kata Schreiter, spokesperson for the National Animal Protection Foundation.

SPAR remains open to collaborations with civil animal welfare organisations year-round: many SPAR and INTERSPAR stores regularly host collection drives across the country. These opportunities are particularly valuable to local communities, as they allow shoppers to directly support nearby animal shelters. The shared goal of SPAR and the National Animal Protection Foundation is not only to provide short-term assistance but to offer long-term, sustainable solutions for shelters and the animals they care for.

A gyűjtések helyszínéről és időpontjáról a SPAR erre a célra létrehozott online felületén lehet tájékozódni: www.sparafenntarthatojovoert.hu/mancsabajban

02.07.2025
https://bcsdh.hu/wp-content/uploads/2024/09/spar.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-07-02 22:01:522025-09-02 22:02:10United for thousands of paws – SPAR and the National Animal Protection Foundation join forces to help animals in need

SPAR takes another step Towards digitalisation

Member News

SPAR continues its digital innovations in Hungary. The use of electronic shelf labels has already been implemented in over ten franchise partner stores and three company-operated stores: in Budapest, Debrecen, and the newest supermarket in Szentendre. This new solution enhances the customer experience, streamlines work processes, and promotes sustainable operations. Building on the promising results, SPAR plans to introduce the technology in additional stores.

“The adoption of electronic shelf labels aligns with an international trend towards modern, sustainable, and customer focused retail. SPAR Hungary is actively participating in this transformation as well: the positive experiences from our first three company-operated stores, along with encouraging feedback from customers and colleagues, confirmed that we are on the right path,” said Márk Maczelka, head of communications at SPAR Hungary.

The Pricer electronic shelf labels enable real-time price communication, ensuring that shelves always display current prices and promotions.  The system offers numerous benefits for both customers and store staff. For instance, the labels feature flashing LED indicators to assist stock replenishment, with multiple colour options to help identify products more easily. When a store undergoes a layout change, the system automatically tracks product relocations, significantly simplifying workflow planning.

Customer experience has also been elevated with the introduction of the NFC technology. By tapping their smartphones on the labels, customers can instantly access a store map. The map precisely shows a product’s location and includes a search function as well, allowing customers to quickly locate any other item in the store. Triangulation technology further enhances navigation accuracy. From an IT perspective, the system represents a significant advancement for SPAR stores. Thanks to Pricer’s optical control technology, fewer control units are needed in each store which makes both installation and operation more cost-effective.

In April 2025, SPAR officially opened its newest supermarket in Szentendre. The approximately 3.6 billion HUF investment, funded from the company’s own resources, resulted in a modern, energy-efficient store. In collaboration with Szintézis Informatikai Zrt., 13,000 four-colour Pricer electronic shelf labels were installed, simplifying staff tasks and delivering an enhanced shopping experience for customers. All labels are NFC-enabled, allowing shoppers to access the digital store map, which also functions as a product search tool, with only a single tap. Staff communication is also streamlined through Vocovo headsets, provided by Szintézis since the store’s opening.

“Speaking on behalf of all men, the product search function built into Pricer will save us a lot of time and frustration. The Pricer infrastructure works like an in-store GPS. I tap my NFC-enabled phone on the label, the store layout pops up, I type in what I’m looking for, and it shows me the way,” said Dávid Szabó, CEO of Szintézis Informatikai Zrt.

SPAR Hungary remains committed to innovation and sustainability, aiming to continue supporting customer needs and staff efficiency through modern technological solutions.

28.05.2025
https://bcsdh.hu/wp-content/uploads/2024/09/spar.png 170 450 Balasfalvi-Lukacsi Mariann https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Balasfalvi-Lukacsi Mariann2025-05-28 22:06:082025-09-02 22:10:29SPAR takes another step Towards digitalisation
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