Ready to Walk for the Planet? Budapest Hosts a 24-Hour Challenge with Heart
Meijer &Co is organising a 24-hour walk for the second time in Varosliget, raising funds to regreen the planet!
What started as a ‘crazy’ idea in 2021—four friends walking non-stop for 24 hours in Amsterdam to raise funds against climate change—has blossomed into a global movement. Now, 24 The Planet is making its mark in cities like Amsterdam, New York, London, Munich, Prague, and for the second time, Budapest. The mission is simple yet impactful: participants walk continuously for 24 hours in a park to raise funds and awareness for the battle against global climate change. All proceeds go to Justdiggit, an NGO dedicated to regreening dry and degraded land in Africa to cool down the planet.

This year, the 24 The Planet Walk returns to Budapest’s Városliget on September 12–13, 2025, from 4 PM to 4 PM. The event is organized by four enthusiastic locals—Thijmen Meijer, Enikő Tóth, Eszter Nagy, and Lili Győr —who are eager to welcome both expats and locals to this unique experience.
Participants are encouraged to commit to the full 24 hours (yes, really!), but don’t worry—it’s not a race. In between walks, there’ll be mini events to keep everyone energized and connected: think shared meals, coffee breaks, quizzes, yoga, mini challenges, a costume party, and more.
24 The Planet is not a race; walkers determine their own pace. Our “slowest” walker covered 52 KM, while our “fastest” walker completed 116 KM. The commitment is to walk for 24 hours, with short breaks permitted.
Since its inception in 2021, 24 The Planet has grown exponentially, increasing by thirteenfold. Last year, 161 24-hour walkers completed the 24-hour challenge, while over 900 individuals showed their support. Over the past three years, we’ve raised over EUR 200,000, enabling us to regreen an area three times the size of Central Park in Africa!
Contact us for the sponsor packages for CSR purposes. We are looking for walkers who are joining us as individuals and raising money with their friends and family (via the platform). Companies can buy Sponsor packages or buy tickets for their employees in the form of a teambuilding activity.
Last year, the Budapest team raised almost €8,000, and this year they’re dreaming even bigger. Whether you’re new in town or just up for a joyful challenge, this is your chance to walk with purpose—and have a blast doing it. Join the movement now!
You can find here the aftermovie of 2024 and feel to contact us at planet24@meijerandco.com.