“What kind of workplace would you wish for your daughter?” – this was the question Dreher Breweries asked its employees for this year’s International Women’s Day. The responses from fathers of daughters were then passed on to illustrator Barbara Bernát, who created visual interpretations inspired by their thoughts. The resulting dialogue has been continued within internal communications, while the artworks have been shared on the company’s social channels.
In line with its corporate culture, Dreher has been celebrating its female colleagues – who make up nearly 40% of its workforce – in a value‑driven way that fosters inclusive, gender‑independent dialogue. This year, the conversation began specifically with fathers of daughters, and with the involvement of creative artist Barbara Bernát, the initiative was elevated to a new level.
“Here at Dreher, it’s completely natural for multiple generations of a family to work side by side. So the question arose: looking ahead, what can we do for those who matter most to us – our children? As male employees, it is our everyday responsibility to help create a workplace environment we would wish for our own daughters. We received incredibly valuable answers from colleagues across all fields and roles. We will preserve these thoughts within our internal communications, while we felt Barbara’s illustrations deserved to be shared with a wider audience,” said Áron Berkes, HR Director of Dreher Breweries, about the project.
Although brewing is often perceived by the public as a masculine industry, the reality is quite different. Dreher Breweries has a long tradition of women’s participation – across its overall workforce, within senior leadership, and even among its active brewmasters. In 2023, the company explored this topic in a three‑part short‑video series.
Barbara Bernát was selected for the project because of her bold, experimental artistic style. She enjoys illustrating stories, works with dynamic, character‑focused drawings, and often uses traditional techniques such as watercolour or printmaking. She is also a member of the Halisten Studio, alongside fellow illustrators.
