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You are here: Home1 / News2 / Regisztráció – „A jövő vezetői” Alumni program tavaszi esemény3 / 2026

From risk to strength: how climate resilience creates value

News

The world to which we aligned our companies, business models and systems no longer exists. Climate change–driven extremes and the related physical risks are escalating rapidly, posing a significant threat to businesses. Immediate action is needed in the field of climate resilience as well – this was highlighted at the business breakfast and professional forum of the Business Council for Sustainable Development in Hungary (BCSDH) held on 24 March 2026, which focused on resilience.

The cost of inaction is immense – without urgent efforts to decarbonize and strengthen adaptive capacity, current estimates suggest that physical risks could significantly affect companies’ financial performance by 2050, reducing EBITDA by up to 25% across critical industries globally. (Source: WBCSD) While mitigation remains critical, swift action on adaptation is equally essential to safeguard the resilience of workforces, supply chains, communities, and the natural ecosystems that businesses depend on.

“Companies are already sensing the risks, yet currently only 25% of leading Hungarian companies identify, assess and manage climate-related risks and integrate them into corporate risk management and decision-support processes. Managing uncertainty and identifying solutions aligned with business objectives is not easy, but proactive investments in adaptation and resilience promise significant returns. Every dollar invested in resilience can generate up to four dollars in savings by avoiding health and productivity losses,” said Attila Chikán Jr., President of BCSDH, in his opening remarks. “More resilient companies are also more attractive to investors, customers and regulators, strengthening their long-term viability in an increasingly unpredictable climate. It is important that resilience shifts from a defensive concept to a strategic driver of sustainable, long-term value creation and risk-adjusted performance,” he added.

According to BCSDH’s latest ESG survey, 70% of leading companies agree that climate change poses a threat to their operations, and 80% believe that climate adaptation makes business sense.

“Climate resilience is the ability of ecosystems, communities, businesses and infrastructure to anticipate, prepare for, respond to and recover from climate-related shocks, such as extreme weather events. It involves developing adaptive capacity, diversifying systems, and implementing forward-looking and precautionary strategies to ensure that essential functions are maintained during crises, and that systems can even evolve in innovative ways,” explained Dr. János Zlinszky, Associate Professor and member of the Advisory Board of the Equilibrium Institute. “It is not worth waiting for major shocks before transitioning to more resilient systems,” he added.

Climate change has both direct and indirect impacts on health, affecting environmental, social and public health factors. In line with IPCC reports, Hungarian studies also confirm that in the Carpathian Basin, extreme temperature events (heatwaves) currently pose the most significant health risk. In 2024, the national daily average temperature reached 25°C on 36 days, and the longest heatwave lasted 27 days. Over the past decade, daily mortality during heatwave days increased by approximately 15% on average nationwide.

“Climate change has significant impacts on human health, including direct effects such as injuries or fatalities caused by extreme weather events, heat-related illnesses due to rising temperatures, and indirect impacts such as reduced work intensity and deteriorating mental health. Additionally, respiratory diseases caused by changes in the spatial and temporal distribution of pollen-producing plants, as well as illnesses transmitted by ticks and other insects spreading due to climate change, may also increase,” said Dr. Anna Páldy, Chief Medical Officer and advisor at the National Center for Public Health and Pharmacy, in her presentation. “Companies must be part of the solution. It is important to ensure healthy indoor air quality, protect employees’ mental health, provide heat protection and insect protection for outdoor work, safeguard workers handling pesticides, and reduce harmful effects by using alternative methods.”

According to World Bank estimates, climate-related damage to infrastructure could cause global losses of hundreds of billions of dollars annually by mid-century without adaptation.

“The built environment is one of the largest CO₂ emitters, a major exposure point for climate resilience in our economy, and at the same time one of the biggest opportunities for intervention. Our resource use is increasing while reserves are being depleted – we have reached the point where we must change strategy,” said architect and sustainability strategy advisor Ida Kiss. “We must look at buildings the way we look at forests – as ecosystem service providers. If we design them regeneratively – respecting the local climate and land conditions, involving communities, responding to their needs, and in an adaptive way — with functions that are resilient to changing climate impacts and can be flexibly adjusted — the same building that previously only extracted resources and generated waste can have a positive impact on its environment. It can become safe and livable in the long term, not only for people, but also contribute to the preservation of biodiversity.,” she added.

The coming decade is likely to be even more volatile, shaped by geopolitical shifts, technological disruptions and accelerating climate pressures. Resilience will become a key driver of long-term performance, enabling companies and economies to adapt quickly and seize opportunities. It is increasingly becoming a defining competitive advantage – and an essential pathway to delivering durable value for future generations.

Following the presentations, a closed-door forum brought together business leaders and corporate, scientific and civil experts to jointly map the drivers and barriers of system-level changes supporting climate resilience across the three examined thematic areas, as well as existing business solutions. With the support of the three speakers, participants discussed key considerations and priority actions necessary for achieving economic and societal resilience.                                                                                                                                       

The domestic context outlined at the forum, along with the identified challenges and enablers, will be further explored at CEO roundtable discussions in May and June. Our goal is to make the importance of climate resilience clear for companies and develop recommendations on value-creating resilience actions, which will be presented at BCSDH’s Business Lunch in November. Our priority is to encourage companies to take action in this area and support them in implementing the most important steps.

At the event, Bendegúz Erdősi, representing the Youth Climate Ambassadors, presented the first findings of a representative survey exploring social attitudes toward environmental protection in Hungary. The study was prepared with the support of the MCC Climate Policy Institute and is expected to be published in full in June. The fight against climate change is important to society, but it is overshadowed by more pressing public expectations, such as healthcare, the quality of education, reducing corruption, and improving the economic situation.

 

25.03.2026
https://bcsdh.hu/wp-content/uploads/2026/03/DSC_9109-scaled.jpg 1707 2560 eszter.chikankovacs https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png eszter.chikankovacs2026-03-25 10:35:182026-03-25 10:37:32From risk to strength: how climate resilience creates value

Value-based operations are more important than ever – a report on the BCSDH Social Capital Creative Hub meeting

News

Labor market trends, companies and human value were the main topics of the BCSDH Social Capital Creative Workshop meeting on 18th March, hosted by Grant Thornton. On behalf of the host, Zsófia Vajna, Head of Human Capital Services at Grant Thornton Hungary, welcomed the guests.

First, Sándor Baja, Managing Director of Randstad Hungary, drew on the findings of the Randstad HR Trends Survey 2026 to demonstrate that significant changes are underway in the Hungarian labor market, particularly regarding labor demand. He emphasized that value-based operations are becoming increasingly important for retaining employees, and that a growing proportion of companies support the use of artificial intelligence and plan to expand its use on a large scale.

In the second part of the meeting, the focus shifted to the BCSDH’s upcoming, human-value-focused online training module. Irén Márta, Director of the BCSDH, explained that as part of the BCSDH Academy, the module will support business leaders in shaping mindsets and developing practical solutions. Participants actively engaged in the collective brainstorming: drawing on their experiences and feedback, they identified the key themes that will shape the module’s professional direction.

The workshop once again highlighted that human values are not a “soft” topic, but a key factor in long-term business success. Addressing the challenges facing companies requires new leadership approaches, conscious strategic decisions, and collaboration. The goal of the creative workshop is to create a platform for these dialogues and to jointly shape the future of corporate thinking—where human value becomes a true competitive advantage.

19.03.2026
https://bcsdh.hu/wp-content/uploads/2026/03/IMG_20260318_140440-scaled.jpg 1920 2560 Galambosne Dudas Zsofia https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Galambosne Dudas Zsofia2026-03-19 11:29:442026-03-19 11:29:59Value-based operations are more important than ever – a report on the BCSDH Social Capital Creative Hub meeting

We are halfway through the DEDYCATING ERASMUS+ project

News

The 3rd transnational partner meeting of the DEDYCATING Erasmus+ project was held in Tallinn, Estonia between 11-13 March 2026, where partners have discussed the ongoing Work Packages and tasks of the next months.

Country Reports and Best Practice Collections are finalised, the work will continue with the building of the Knowledge Pool and the preparation of the Methodology Handbook.

The Best Practice Collection is one of the key outcomes of the DEDYCATING project, bringing together inspiring examples of how ESG principles and artificial intelligence are being integrated into education across Europe.

Covering three thematic areas:

  1. ESG fundamentals,
  2. AI in education, and
  3. AI ethics

the collection showcases real-world approaches from each of the five partner countries, selected for their relevance, quality, and transferability.

It is designed as a living resource: as the project progresses, new best practices contributed by our partners will be added, reflecting the diversity of national contexts and institutional experiences.

Whether you are an educator, trainer, or curriculum designer, the collection offers concrete inspiration for developing ESG-focused learning materials that are both locally grounded and internationally comparable.

Explore the best practices below and revisit this page regularly as new contributions from our partner countries are published.

  • Budapest University of Business and Economics (Hungary)
  • IEDC Bled School of Management (Slovenia)
  • ICN Business School (France)
  • Krakow University of Economics (Poland)
  • TalTech (Estonia)

We also launched a 5-episode podcast series, and two episodes are available now:

Podcast – dedycating-project

 

 

17.03.2026
https://bcsdh.hu/wp-content/uploads/2026/03/1-scaled.jpeg 1920 2560 Takacs Ivett https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Takacs Ivett2026-03-17 10:18:402026-03-17 10:38:41We are halfway through the DEDYCATING ERASMUS+ project

Aligned Around Common Goals: Kick-off Meeting with the Members of the Net Zero Advisory Board

News

The Net Zero Advisory Board held an online meeting on 29 January with the aim of enabling members to share their organisations’ plans, objectives and key events for 2026, as well as their main professional priorities for the coming year.

At the beginning of the meeting, Attila Chikán Jr., President of BCSDH, welcomed the participants.

The board then reviewed the changes in its membership, after which members presented their planned activities for 2026, along with potential areas for connection and collaboration that could contribute to achieving the shared net zero goals.

During the discussion, several potential synergies already emerged. One of the key upcoming events will be the European Circular Economy Hotspot, the hosting rights of which were awarded to BCSDH through a competitive application process.

The meeting was moderated by Irén Márta, Managing Director of BCSDH.

Participants of the Advisory Board meeting:

  • Zsombor Barta – Senior Parliamentary Advisor, International Relations Officer, National Council for Sustainable Development

  • Attila Chikán Jr. – President, Business Council for Sustainable Development in Hungary (BCSDH)

  • András Kárpáti – President, Future Mobility Association

  • Anita Kristó – Secretariat for Circular Economy and Climate Policy, Ministry of Energy

  • Marcell Kovács – CEO, Masped, representing MLBKT – Hungarian Logistics, Purchasing and Inventory Management Society

  • Irén Márta – Managing Director, Business Council for Sustainable Development in Hungary (BCSDH)

  • Andrea Nagy – Race to Zero Project Lead, Business Council for Sustainable Development in Hungary (BCSDH)

  • Gábor Szarvas – President, Hungarian Green Building Council (HuGBC)

  • Ildikó Zátrok – Director, Strategic, Sustainable Finance and IT Supervisory Directorate, Central Bank of Hungary (MNB)

 

We would like to thank the supporters of our Race to Zero program:

13.03.2026
https://bcsdh.hu/wp-content/uploads/2026/02/csoportkep_NZAB_0129.png 894 1561 Gyurgyik Anna https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Gyurgyik Anna2026-03-13 10:12:042026-03-13 10:12:04Aligned Around Common Goals: Kick-off Meeting with the Members of the Net Zero Advisory Board

Sustainability Always Starts with People – Employee Engagement is Key – Report from the Communications Working Group Meeting

News

Why is a nearly 170-year-old company one of the best examples of resilience? How can the complexity of sustainability be managed, and how can employees be engaged in supporting it? What tools are available, and how are they being used in practice?

These questions were explored at the Communications Working Group meeting held on 5 March 2026, where the participants were welcomed by the host, Ibolya Szabó, Corporate Affairs Director of Dreher Breweries Ltd. The company’s sustainability achievements were presented by Orsolya Endrédy, Sustainability and Stakeholder Relations Specialist at Dreher.

Tibor Hodik, Managing Partner of the Progressive advertising agency, and Zsófia Szilágyi, Corporate Relations Manager and Project Manager at WWF Hungary, introduced their joint sustainability-focused employee e-learning programme, Green Academy. This ready-to-use, comprehensive solution includes gamification elements, and several of its modules can be customized.

Irén Márta moderated a discussion with Éda Pogány, Regional Sustainability Lead at Syngenta Europe, and Ibolya Szabó on managing the complexity of sustainability, raising awareness across different departments, and the long-standing as well as emerging challenges of employee engagement.

The roundtable discussion highlighted that one of the key drivers of commitment to sustainability is leadership dedication, and success is only possible when sustainability permeates the entire corporate culture. Employees need to clearly understand that sustainability is also their responsibility, and that their active participation in the process is essential. For this to happen, they must be able to see the connections.

At the end of the working group meeting, participants had the opportunity to take part in a pleasant museum visit led by Ibolya Szabó.

 

 

11.03.2026
https://bcsdh.hu/wp-content/uploads/2026/03/de67a333-a8fa-42b5-a1ef-304b5c9df3af.jpg 1536 2048 eszter.chikankovacs https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png eszter.chikankovacs2026-03-11 11:27:412026-03-11 11:27:41Sustainability Always Starts with People – Employee Engagement is Key – Report from the Communications Working Group Meeting

Climate Fresk: an experiential workshop to understand the climate crisis

News
Despite the unexpected snowfall, many BCSDH members joined our Climate Fresk programme, and the office of our host, Heineken, was fully filled on February 3.
One of the keys to the success of the event was the thought-provoking introductory presentation by Kristóf Hegedűs (Founder and Managing Director, beeco; Climate Fresk facilitator), as well as his insightful moderation of the programme.
  

The workshop, organised for our member companies and built on collective thinking and dialogue, helps participants understand the causes, consequences and interconnections of the climate crisis through an experiential learning format. The programme is based on the key findings of the IPCC reports, presenting them in a clear and practical way.

This inspirational workshop can provide a solid foundation for further exploring the topic within companies, support the formulation of both corporate and individual climate commitments, and motivate action through a deeper understanding of the issues.
BCSDH experts are also certified Climate Fresk facilitators, therefore we confidently recommend this experiential workshop to our member companies as well. Further information about the service and the details is available here.
We would like to thank the supporters of our Race to Zero programme:

The supporter of the event’s carbon-conscious implementation:

11.03.2026
https://bcsdh.hu/wp-content/uploads/2026/02/IMG_20260203_160938-scaled.jpg 1920 2560 Gyurgyik Anna https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Gyurgyik Anna2026-03-11 11:08:012026-03-11 11:08:54Climate Fresk: an experiential workshop to understand the climate crisis

Around 140 domestic suppliers, 60% growth – The SPAR Regional Treasures programme accelerates with AI solutions

Member News

SPAR Hungary’s Regional Treasures programme continued to expand and achieved significant growth in 2025, with a total of 569 products from 139 Hungarian small producers and small businesses now available in SPAR stores. Partners involved in the programme provide livelihoods for around 800 people, while turnover of the products has increased by almost 60 percent in a year.

“With the Regional Treasures programme, our aim is to provide a real development opportunity for small Hungarian enterprises producing quality products. We are not just looking for products, we are looking for committed partners who care about quality and shared growth. The success of the programme shows that consumers are increasingly looking for reliable, locally sourced food products,” explained Márk Maczelka, head of communications at SPAR Hungary.

National coverage, continuous expansion

The programme is organised around seven regional centres. By the end of 2025, most suppliers were operating in the Budapest region – 26 partners, 110 products – and in the Mecsek region around Pécs – 25 partners, 84 products -, but there is also a significant supply of products from local entrepreneurs in the Velence, Zala, Alföld, Nyírség and Kisalföld regions. In one year, the number of suppliers increased from 128 to 139, and the number of products from 532 to 569. The range now covers 23 product categories, from dairy and eggs to meat products, dry pasta and artisan snacks, drinks and desserts. Last year, gluten-free products and seasonal Szaloncukor candies were added to the range as new category.

Strong customer demand, outstanding sales growth

Demand for local products is continuously growing. Ice creams, eggs, dairy products, dry pasta and meat products were the top-selling articles, but artisan snacks and pastries such as cheese sticks, biscuits and gingerbread cakes were also very popular. SPAR not only provides a sales channel to its partners, but also complex development support. The highly popular SPAR Supplier Academy and Business Bootcamp provides enterprises with business, marketing and branding skills. In 2025, digital support has been further enhanced with the availability of an AI-based content creation solution for partners to easily facilitate social media communication. In addition to this, cooperation with universities and chambers of commerce continued, as well as the development of back-office systems and logistical processes. Also, shoppers will soon be able to get even closer to the producers: supplier

billboards will be placed at the entrances of the shops involved in the programme, presenting local partners in the region.

Hungarian success in the international market

It is an important milestone in the history of the Regional Treasures programme that a product of a domestic partner has reached the export market. The highly successful “Dubai chocolate” ice cream , produced by Bocco Doro, which is already available in SPAR’s own-brand range, has also been launched in Croatia and Slovenia. This example shows that the programme not only offers domestic sales opportunities, but can also open up international growth opportunities for Hungarian small businesses. SPAR has helped many partners develop from start-up to a nationwide presence. In the case of “Zalai Dödölle”, the joint work lasted from the design of packaging and presentation to the launch of the assortment, while SEMEC Hús products became more widely available through gradual market expansion. SPAR’s selection criteria remain unchanged: local ingredients, traditional processing, high quality and a dedicated production background. The aim of the programme is to bring local values to consumers in a competitive and sustainable way.

Further expansion expected in 2026

SPAR will continue to develop the Regional Treasures programme in 2026, with the aim of making quality domestic products available in as many stores as possible. The company is gradually adding the programme to its range of products in nearly 200 SPAR supermarkets and plans to expand into franchise stores. In addition, the company remains open to new partners to join the initiative.

SPAR’s aim is to bring more quality Hungarian products to consumers, while the Regional Treasures programme offers real growth opportunity for small businesses that are ready to take their business to the next level. “Regional Treasures is a great opportunity for Hungarian producers: we would like their quality products to prove themselves in a regional context, in cooperation with large companies, and we could build long-term joint successes with our partners,” emphasised Márk Maczelka.

For more information on products, supplier partners and how to join, please visit https://regiokkincsei.spar.hu/ .

  
11.03.2026
https://bcsdh.hu/wp-content/uploads/2025/11/SPAR_Logo-e1773218284326.jpg 340 1985 Gyurgyik Anna https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Gyurgyik Anna2026-03-11 10:31:052026-03-11 10:31:05Around 140 domestic suppliers, 60% growth – The SPAR Regional Treasures programme accelerates with AI solutions

Not a one-off campaign, but ongoing support: tens of thousands of donations for shelter dogs and cats

Member News

In 2025, the cooperation between SPAR Hungary and the National Animal Protection Foundation continued, enabling customers across the country to support dogs and cats living in animal shelters. Over the course of the year, a total of 210 collection campaigns were organised in SPAR and INTERSPAR stores, benefiting civil organisations involved in animal rescue.

Last year, several dozen animal welfare NGOs participated regularly in the programme. The collections were coordinated by the National Animal Protection Foundation, through which various shelters and animal welfare associations were given the opportunity, month after month, to meet customers in person. The volume of donations collected over the year clearly demonstrates the tangible results of the initiative. Customers donated 23,221 kilograms of dry dog food, 16,319 cans of dog food and 1,200 dog salamis. For cats, 5,820 kilograms of dry food, as well as 33,286 cans and pouches of wet food were collected. These donations provide essential support for the day-to-day operation of shelters, where care costs continue to rise year on year.

“The success of the cooperation between the National Animal Protection Service Foundation and SPAR is the result of a system built up over many years, based on continuous communication and close collaboration with civil organisations. While we are aware that fewer people are able to donate larger amounts, it is important for SPAR that the participating animal welfare organisations can rely on us and on the support of our customers month after month. We are grateful to everyone who contributes to this extremely important work, whether by donating a pack of food or by volunteering their time” said Márk Maczelka, Head of Communications at SPAR Hungary.

The number of participating organisations continues to grow year by year, while the frequency of collections depends on the availability of volunteers. Personal presence not only facilitates donations but also allows customers to learn more about the work of each organisation and meet their volunteers.

Another key objective of the initiative is targeted giving: donations are always tailored to the current needs of the specific organisation, whether food, cleaning supplies or equipment. Based on experience from recent years, this flexible, cooperation-based system has become increasingly effective.

The programme will continue in 2026. Information on ongoing and upcoming donation drives, including locations and dates, is available on SPAR’s dedicated online platform: https://www.sparafenntarthatojovoert.hu/mancsabajban

The National Animal Protection Foundation continues to welcome applications from animal welfare organisations and encourages animal-loving customers to visit the organisations at collection points and even donate a few hours of their time, thereby supporting their dedicated work.

11.03.2026
https://bcsdh.hu/wp-content/uploads/2025/11/SPAR_Logo-e1773218284326.jpg 340 1985 Gyurgyik Anna https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Gyurgyik Anna2026-03-11 10:20:112026-03-11 10:20:11Not a one-off campaign, but ongoing support: tens of thousands of donations for shelter dogs and cats

Data-driven carbon footprint reduction in practice: measurement and offsetting at SPAR’s key events

Member News

SPAR Hungary has continued its practice of organising its flagship corporate events in line with a carbon-conscious approach. According to an assessment carried out with the involvement of an independent expert, the planting of 304 native fruit trees will ensure balance with nature.

As in previous years, SPAR Hungary used an independent expert to assess the carbon footprint of two major events held last year; the press conference organised to present its annual business report and the partner event linked to the Budapest Wine Festival. Based on the results, the company will voluntarily offset the emissions associated with these events by planting a total of 304 native fruit trees over a five-year period. The calculations were carried out by the GreenDependent Institute, which examined the wide-ranging environmental impact of the events, from the number of participants and their modes of travel to catering, energy use, printed materials and the operation of technical equipment. The findings clearly confirmed that SPAR has consciously incorporated previous recommendations into its event management practices in recent years, resulting in a measurable reduction in carbon emissions.

In the case of the press conference presenting the 2025 annual business report, held in April 2025, catering accounted for the largest share of the carbon footprint. However, significant progress was made in this area: at the 2025 event, carbon dioxide emissions related to catering were reduced to nearly one third compared to the previous year. This improvement is primarily attributable to a radical reduction in the quantity of meat-based dishes, clearly demonstrating that conscious menu planning can have a meaningful environmental impact.

Similar findings emerged from the carbon footprint analysis of the Budapest Wine Festival partner event held in September 2025. As in previous years, catering-related emissions proved to be the most significant factor, although a noticeable decrease was observed compared to earlier years. A particularly positive result was the substantial reduction in the amount of waste generated compared to 2024, while surplus food in all affected years was donated for charitable use.

“Sustainability is a continuous learning and development process for us. We are proud that by incorporating previous professional recommendations we have been able to achieve

tangible results, while remaining open to acting even more responsibly across all areas of our operations,” emphasised Márk Maczelka, head of communications at SPAR Hungary.

As part of the five-year carbon offsetting programme, the 304 native fruit trees to be planted in spring 2026 will come from the collection of Gyula Kovács’s ‘Tündérkert’ orchard in Zala County. With the involvement of GreenDependent, the trees will be planted in school gardens and the gardens of non-profit organisations. In addition to offsetting emissions, the trees will create long-term educational and community value, while contributing to biodiversity and the preservation of traditional Hungarian fruit varieties.

11.03.2026
https://bcsdh.hu/wp-content/uploads/2025/11/SPAR_Logo-e1773218284326.jpg 340 1985 Gyurgyik Anna https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Gyurgyik Anna2026-03-11 10:15:062026-03-11 10:15:06Data-driven carbon footprint reduction in practice: measurement and offsetting at SPAR’s key events

SPAR“Free From” products arrive in renewed packaging

Member News

The redesign of the SPAR free from product range has been completed, offering a more modern and transparent visual identity to help customers following special diets navigate more easily. The new design unifies the portfolio of more than 55 products and strengthens the brand’s market position within the rapidly growing “free from” category.

The SPAR free from product family has been available in Hungary since 2009, tailored specifically to the needs of customers with gluten and lactose intolerance. The brand was one of the first own-branded “free from” ranges to appear on the domestic market. The original selection of 25 items has now grown to more than 55 products, covering virtually every product group: from lactose-free dairy products to gluten-free bakery goods and pasta, as well as sweets, snacks, frozen foods and convenience items. The portfolio continues to expand, and SPAR shelves now also feature innovative products that are both gluten- and lactose-free.

Consumer trends clearly show an increase in special diets and food intolerances, particularly gluten and lactose sensitivity. Shoppers are increasingly seeking safe, easy-to-identify products with reliable ingredients, and SPAR has seen dynamic sales growth within its own-brand SPAR free from gluten- and lactose-free range. Customer feedback is considered during product development and partly shapes the creation of new items and recipes.

The reliability of the products is ensured through multiple levels of certification. Gluten-free products carry the LÉOE trademark and the crossed-grain symbol, along with the trademark’s unique registration number – confirming that the items comply with current legislation and with the AOECS Standard, developed by the Association of European Coeliac Societies. SPAR Hungary’s quality management systems and regular laboratory testing provide additional guarantees of consistent, high quality.

The new packaging is clean and modern, with clear pictograms indicating lactose- and gluten-free status. The colour scheme and graphics have been designed to reflect the expectations of consumers with special dietary needs. The aim was to make the products instantly recognisable and easy to identify on store shelves.

“The visual refresh of our popular product range is an important milestone, as quick and reliable identification is especially important for customers who prefer these items. The new design is modern, clean and easy to navigate, supporting informed purchasing decisions

while reinforcing the unified look of the product family,” explained Márk Maczelka, head of communications at SPAR Hungary.

The rollout of the new packaging is taking place in phases: some products are already available with the new design, while others will adopt the refreshed look once existing packaging materials have been used up.

11.03.2026
https://bcsdh.hu/wp-content/uploads/2025/11/SPAR_Logo-e1773218284326.jpg 340 1985 Gyurgyik Anna https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png Gyurgyik Anna2026-03-11 09:49:122026-03-11 09:52:39SPAR“Free From” products arrive in renewed packaging
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