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You are here: Home1 / News2 / Member News

Supporting future generations

Member News

ALTEO is dedicated to be environmentally and socially responsible while being financially profitable. That is why the company decided to break the tradition of giving Christmas presents to business partners this year. In order to thank its partners for a year-long, valuable and fruitful collaboration ALTEO decided to support an important initiative instead: UNICEF Hungary’s Generation Unlimited program. The initiative seeks to identify the social issues that are affecting young people, particularly those who are disadvantaged in the field of employment, in order to develop creative local solutions to these problems. The support of ALTEO allows two teams to participate in the international competition.

06.12.2019
https://bcsdh.hu/wp-content/uploads/2022/01/Alteo.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-12-06 14:05:202022-09-19 13:34:10Supporting future generations

Bay Zoltán Research Institute at the European Waste Reduction Week

Member News
Circular economy is a flagship in the European Union: it appears in ecological and economical discussions and becomes more and more important in the research – development – innovation activities as well. One of the most important actors of the subject in Hungary is the Bay Zoltán Nonprofit Ltd. for Applied Research. There are several research activities within our organisation, focusing on this subject. However, the dissemination and education actions related to circular economy are very important as well, supported by our newly established Science Shop. For us it was quite obvious to join the European Waste Reduction Week and to organise several events.

Our first event within the week was the 14th LCA Conference, which was organised with the support of the CIRCE2020 project. It was held on 18-19 November 2019 in Szentendre, with the title “Circular solutions, innovation – challenges in field of lifecycle management”. The 2-day conference attracted nearly 60 participants from the corporate, research and academic sectors interested in industrial symbiosis and greening industrial processes. Lecturers from our organisation informed the audience about the CIRCE 2020 project achievements, with a special view to the life cycle assessment (LCA) and life cycle cost assessment (LCC) learning procedures that have been carried out in the consortium.

On 19th November 2019, we joined the „Science Mosaic 4.0.” festival at the CsoPa Science Centre. The main focus of our prorgamme was the circular economy, and our aim was to show how applied science can contribute to achieving the circularity within the economy. Participants could study about the critical raw materials, check an interesting experiment related to these materials and could learn about how to become Raw Material Ambassadors within RM@Schools 3.0 project. There was an opportunity to clean water, to make recycled paper or to learn about avoiding wasting food. The head of Circular Economy area of Bay Zoltán Research Centre, Péter Chrabák held a lecture for pupils about the basics of circular economy and what can anyone do for a sustainable life.

On 23th November, an open event was held in Szimpla Kert, called „Waste reduction in everyday life”. Our aim was to show how we can re-use the everyday waste or how to reduce quantity of food waste. Our young and enthusiastic scientists showed how to prepare jewellery from PET bottles or lipbalm from home ingredients. There was an opportunity to refresh old metal stuff or to learn how the old clothes can start a new life. A workshop was also organised with the title of „The role of re-use in the circular economy”.

This interactive discussion started with a presentation, in which participants could hear about the waste produced in the European Union. It was surprising to learn how low percentage of this waste is recycled or re-used. Re-use was in the focus of the workshop, as it is studied within the SURFACE project. After the presentation, participants discussed the difficulties of re-use and their own experience.

02.12.2019
https://bcsdh.hu/wp-content/uploads/2022/01/Bay.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-12-02 11:58:082022-09-19 13:35:20Bay Zoltán Research Institute at the European Waste Reduction Week

The Coca‑Cola System introduces innovative KeelClip™ packaging technology on multipack cans in Europe: a first for the NARTD industry

Member News
The Coca‑Cola System introduces innovative KeelClip™ packaging technology on multipack cans in Europe: a first for the NARTD industry

 

 

  • KeelClip™ to initially roll out in Ireland, the Netherlands and Poland early next year
  • Minimalist recyclable paperboard “topper” replaces plastic shrink film
  • Move supports Coca‑Cola’s global goals to work towards a World Without Waste, where all packaging is collected, recycled and reused.

Coca‑Cola and its strategic bottling partners Coca‑Cola HBC and Coca‑Cola European Partners have today announced that they will begin rolling out the KeelClip™, an innovative, minimalist paperboard packaging solution, on multipack cans across Europe. This move, representing a first for the non-alcohol ready-to-drink (NARTD) industry, underscores the Coca‑Cola system’s commitment to pioneer packaging solutions that are more sustainable in terms of recyclability and overall environmental footprint as it works towards its global goals for a World Without Waste.

The three partners have worked closely with Graphic Packaging International – developer of the KeelClip™ technology – to bring this sustainable packaging solution to market.  This new type of packaging not only replaces the plastic wrap, but also minimizes the amount of paper/card required.

As part of this initiative, Coca‑Cola HBC will remove shrink wrap from all of its can multipacks in all European Union markets by the end of 2021. In total, Coca‑Cola HBC will invest €15 million in KeelClip™ and will begin the roll-out in Ireland and Poland early next year, followed by Austria, Italy, Switzerland and Romania in 2020. All of Coca‑Cola HBC’s European Union markets will have KeelClip™ by the end of 2021. This will save 2,000 tonnes of plastic and 3,000 tonnes of CO2 annually. The KeelClip™ will be used on all can multipacks of up to eight cans, larger can multipacks will be bound by a carton pack.

Coca‑Cola European Partners committed in October to removing all unnecessary or hard to recycle plastic from its portfolio, avoiding the use of more than 11,000 tonnes of virgin plastic a year across the countries where it operates. It will roll-out KeelClip™ in the Netherlands early next year with more markets to follow, investing €14 million in its factory in Dongen, Netherlands to install a new can line and a KeelClip™ packaging machine.

“KeelClip™ is our latest investment in innovative, sustainable packaging solutions. Alongside the four water brands we introduced this year in 100% recycled PET bottles, the increased use of recycled PET and continued lightweighting across the portfolio, KeelClip™ is another demonstration of our commitment to delivering our World Without Waste goals.”-Marcel Martin, Group Supply Chain Director, Coca-Cola HBC

Joe Franses, Vice President, Sustainability at Coca‑Cola European Partners  said: “Innovation is a key principle of our sustainable packaging work and the application of this fully recyclable paperboard KeelClip™, which comprises a top board that the cans clip into and a central cardboard ‘keel’ – similar to a ship’s keel – that stabilises the pack, is another example of how we are delivering on our commitment to remove all unnecessary and hard to recycle single-use plastic from our products.”

Steve Gould, Graphic Packaging International’s new product development and marketing director, beverage division, Europe said: “The KeelClip™ technology is effective for can multipacks of various diameters and heights. This means that we can provide a safe, effective package with no need for secondary plastic. When businesses such Coca‑Cola HBC and Coca‑Cola European Partners invest in these technologies, we can really make a difference to the way we package goods and drive the industry to continue to change too.”

28.11.2019
https://bcsdh.hu/wp-content/uploads/2022/01/coca-cola-hbc.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-11-28 14:48:142022-10-21 16:21:07The Coca‑Cola System introduces innovative KeelClip™ packaging technology on multipack cans in Europe: a first for the NARTD industry

Henkel extends partnership with Plastic Bank

Member News
Düsseldorf – Henkel extends its collaboration with the social enterprise Plastic Bank for another five years. Following the achievements of the partnership launched in 2017, Henkel will support ongoing projects in Haiti, the Philippines and Indonesia and significantly contribute to developing an infrastructure of more than 400 Plastic Bank collection points in Egypt. Alone in 2020, Henkel will integrate more than 600 tons of the recycled material – called Social Plastic® – in its product packaging.

 

As part of its commitment for a circular economy and against plastic waste in the environment, Henkel was the first global consumer goods company to partner with Plastic Bank. The joint goal is to reduce plastic waste in the oceans while improving the lives of people in poverty – especially in countries that lack waste management infrastructure. The idea behind: At dedicated centers, the local population can return collected plastic waste and exchange it for money, goods, or services. This material is then integrated back into the plastic value chain as Social Plastic®.

Since the start of the collaboration, Plastic Bank opened additional collection centers in Haiti. Furthermore, Henkel helped the organization to establish a supply chain to ensure the collected plastic waste can be processed and recycled to finally be integrated back into the value chain. Earlier this year, Henkel launched a range of Beauty Care and Laundry & Home Care products with packaging including up to 50 percent Social Plastic®. In total, more than 200 tons of Social Plastic® were already processed by Henkel. This milestone received external recognition: For example, Henkel received Packaging Europe’s “Best Practice” Sustainability Award and Ecovia’s Sustainable Beauty Award in the “Sustainable Packaging” category.

Establishing a collection ecosystem in Egypt

The extended partnership, backed by Henkel’s consumer goods businesses Beauty Care and Laundry & Home Care, continues to focus on two aspects: Further increasing the integration of Social Plastic® in the company’s product packaging and scaling up Plastic Bank’s global footprint to prevent plastic waste to end up in oceans or waterways and to provide opportunities for people in need.

Henkel will support Plastic Bank in further enhancing the availability and integration of Social Plastic® as a resource for packaging. Through establishing a collection ecosystem in Egypt, Plastic Bank expects to reach an additional collection capacity of up to 5,000 tons annually – this corresponds to up to one billion bottles over the five year-period.

Holistic approach to tackling the problem of plastic waste

“Plastic Bank creates a value chain that contributes to a better world. Our partnership with Henkel is a good example of what can be achieved by joining forces and we are delighted about our extended collaboration,” says David Katz, CEO of Plastic Bank. “Together we can create true added value by tackling the waste problem in a holistic approach while at the same time helping people in need.”

“The cooperation with Plastic Bank helps us to pursue our strategy to implement more recycled plastic into our product’s packaging while ensuring a steady income for the collectors”, says Jens-Martin Schwärzler, Executive Vice President and responsible for Henkel’s Beauty Care business. “The partnership with Plastic Bank also enables us to match our consumer’s desires to apply environmental consciousness into their daily lives.”

“Since joining forces about two years ago, we’ve been working closely to avoid plastic ending up in the ocean and improve the lives of people in poverty – particularly in countries without effective waste management infrastructure,” says Bruno Piacenza, Executive Vice President and responsible for Henkel’s Laundry & Home Care business.

“Our collaboration with Plastic Bank is a unique partnership, addressing two of the world’s biggest challenges of today: plastic waste and the lack of opportunity for people in need”, says Sylvie Nicol, Executive Vice President Human Resources and Chairwoman of Henkel’s Sustainability Council. “We are excited to take the next steps – for the environment and a better future for even more people in Haiti, the Philippines, Indonesia and Egypt.”

Commitment for a circular economy

The partnership with Plastic Bank is part of Henkel’s various activities to foster a circular economy and to promote sustainable packaging solutions. The company has set itself specific packaging targets to promote a closed loop for plastic: By 2025, all packaging will be recyclable, reusable or compostable* and the proportion of recycled plastic in the packaging of consumer products in Europe will rise to 35 percent. Already today, many product packaging already consists of 100 percent recycled plastic. To drive progress in the field of sustainability, Henkel is collaborating with different partners along the value chain and participates in many cross-industry initiatives. For example, the company is member of the New Plastics Economy and founding member of the global Alliance to End Plastic Waste. To learn more about Henkel’s strategy and activities in the field of plastic, visit www.henkel.com/plastic.

20.11.2019
https://bcsdh.hu/wp-content/uploads/2022/01/Henkel.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-11-20 15:29:052022-10-21 16:21:14Henkel extends partnership with Plastic Bank

Online courses are growing in popularity – people spend more and more time with studying online

Member News
While research proves that 15 minutes of individual, online learning is more effective than 45 minutes spent studying in groups, the statistics of Coca‑Cola Hungary’s #YouthEmpowered programme show that people in Hungary are still willing to travel as much as 50 kms in order to study in groups. However, the programme’s online courses, which were launched in April 2018, are being used by thousands of people all over the country. The modules aim to help people to find their way in the labour market, and their popularity shows that there is a great need for online skill development, especially if these are complementing an already existing knowledge, or help people to prepare for new situations.

Coca‑Cola Hungary’s #YouthEmpowered programme has launched its unique online modules 1,5 years ago. The programme’s online modules, which are partially interlapping, but also complementary to the programme’s in person trainings, help people to develop their self-knowledge, communication skills, but also to manage feedbacks and to prepare for job interviews as well. During the last 1,5 years, over 6,100 users have registered to the platform, and currently over 2,000 users are completing one of the 10+1 modules. While the number of online users is constantly increasing, the programme’s statistics help us to answer the question of: who, when and why use online courses today in Hungary?

The programme is more popular among women

One of the most important target groups of #YouthEmpowered are young mothers, expectant moms and young women who are planning to return to the labour market or are in the process of changing their career path. While the majority of participants at the programme’s in person trainings are women, the online trainings are just as popular among them: 84% of the registered users, over 5,100 participants are women between the age of 22-25.

For young mothers and expectant moms, online trainings have the benefit of offering the opportunity to study anywhere, anytime, with shorter breaks as well. With suitable time management, they can gain new skills through the online trainings even while raising children or can receive help in starting their own business as well.

We like to study during summer as well

Contrary – or even, complementary – to the traditional study period lasting from fall until spring, the online trainings of #YouthEmpowered are most popular during the summer months. The highest number of new registrations were tracked during June and July this year, and the popularity of the online trainings didn’t decrease during the festival season either.

For new graduates, an important target groups of #YouthEmpowered, this part of the year is often spent with looking for internship or job opportunities – in their case the modules focusing on job seeking, CV- and motivation letter writing and preparing for job interviews can especially be helpful.

We love filling out online tests

After having taken the first step and having registered to the programme, online users seem to like spending time on the platform. The 6100 registered users of #YouthEmpowered have spent over 97,000 minutes with the online trainings, most of them having completed all the 11 courses. The programme’s self-knowledge questionnaire is by far the most popular among these. Contrary to the rest of the online modules, this module is not a traditional learning course, but focuses on helping users to identify their top skills and finding the most suitable career. Courses focusing on time management are closely following this test in popularity, followed by the modules about financial literacy, communication and managing feedback.

20.11.2019
https://bcsdh.hu/wp-content/uploads/2022/01/coca-cola-hbc.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-11-20 14:42:502022-10-21 16:21:23Online courses are growing in popularity – people spend more and more time with studying online

The “Our Climate – 360 ° Exhibition” was opened

Member News

On November 5, the exhibition “Our Climate – 360 ° Exhibition” was opened at the French Institute in Budapest, thanks to the French BNP Paribas Foundation and the Hungarian Branch Office of BNP Paribas. The exhibition explores the issue of human-induced greenhouse gas emission and uses a documentary approach to guide visitors through geopolitical, economic, energy, environmental, technological and scientific issues related to climate change. Between November 4 and December 12, the bilingual exhibition featured a number of programs: guided tours for school groups, conferences, lectures and film screenings.


The exhibition was produced in France by Universcience, with the support of the BNP Paribas Foundation, in collaboration with UNEP (United Nations Environment Program). At the opening event, experts, researchers and organizations interested in the topic met at the French Institute, where climate researcher dr. Florent Dominé gave a lecture for the audience on the effects of climate change at the Arctic.

15.11.2019
https://bcsdh.hu/wp-content/uploads/2021/05/bnp-paribas.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-11-15 13:06:102022-09-19 13:42:56The “Our Climate – 360 ° Exhibition” was opened

Future Coca‑Cola bottles can be made of recycled sea waste and paper

Member News
Coca‑Cola joins the innovation community of Paboco paper bottle manufacturer as a founder

Coca‑Cola invests a lot of resources into the development of sustainable packaging solutions. The company announced World Without Waste strategy last year and now it joins a pioneering community of companies in cooperation with the Danish Paboco paper bottle manufacturer start-up. Paboco wants to produce a completely bio-based and recyclable paper bottle for the first time in the world, which could serve as packaging for carbonated and non-carbonated soft drinks, beauty products and other everyday consumer products. Meanwhile, Coca‑Cola revealed innovation of a bottle made of recycled sea waste as a pilot, experimental project.

Coca‑Cola announced its World Without Waste strategy in 2018 according to which the company pledged, among others, to transform all its packaging materials into fully recyclable ones by 2025 and recycle as much packaging material as it uses by 2030. Focusing on breakthrough innovations in the field of packaging technologies was fully in line with these efforts. Therefore, as a founder member of the recently launched Paboco Pioneer Community, Coca‑Cola joined forces with leading professionals of material science, design and technology in order to improve sustainability of packaging industry by developing sustainable paper bottles. Together with other members of the community, Coca‑Cola helps the paper bottle concept get over technical obstacles and thus enabling paper bottles to be manufactured and used in large-scale by sharing its R&D experience and know-how.

For now, the first-generation paper bottle has recycled paper in its external layer to lend solidity to its structure. The internal coating is attached to this in a manner that allows for the separation of the two layers and thus recycling. The next step of the development of this technology is working out the process for large-scale manufacturing, and to create an all-round bottle with a bio-based coating inside made of recyclable paper fibers, so that even if the bottle ended up in nature, it would decompose without environmental risk.

As for recycling, 300 pieces of sample bottle have already been made to demonstrate that sea waste can once be reused and recycled as new packaging. These bottles made as an experiment and not to be marketed for the time being contain 25 percent recycled plastic collected from the Mediterranean Sea and on its seashore. The new chemical recycling technology develop jointly by Ioniqa Technologies, Indorama Ventures, Mares Circulares and Coca‑Cola has proved in practice that it is possible to produce bottles from sea waste, even from low quality or tinted plastics which were previously considered unsuitable for recycling.

The samples produced are the first plastic bottles in the world which were recycled by the use of sea waste. This gives evidence for the potential advanced recycling technologies can offer: a new chance for the plastics intended to be burnt or disposed in landfills to revive – and thus reducing negative environmental impact. Coca‑Cola plans to apply this solution when producing many of its bottles as of 2020.

Protecting natural waters, collecting and recycling plastic waste are of high priority for Coca‑Cola in Hungary too. Together with the General Directorate for Water Management and Plastic Cup, the company announced that the global foundation of Coca‑Cola would help cleaning Lake Tisza and the upper section of the river Tisza by providing a financial support of HUF 73 million and its employees’ volunteering work. This is the Zero Waste Tisza project which aims to collect and recycle at least 80 tonnes of plastic waste within two years.

05.11.2019
https://bcsdh.hu/wp-content/uploads/2022/01/coca-cola-hbc.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-11-05 15:01:312022-09-19 13:43:46Future Coca‑Cola bottles can be made of recycled sea waste and paper

The #YouthEmpowered program has won the Effekt 2030 award

Member News
Business that creates opportunities, Economy of the future, Green balance and Everyone’s society – these were the categories in which Effekteam has awarded the different environmental and social investment programs of companies. Economic operators that are committed to change and invest their capital and resources into projects, products, services or businesses that have a positive and measurable effect, and create value for both the investors and the communities involved, can aspire to take home one of the Effekt 2030 awards. This year’s winners were awarded during the Közösség. Hatás. Jövő. (Community. Effekt. Future) conference.

Effekt 2030 – The award of community investments aims to present exemplary programs of companies and their innovative initiatives, and by awarding these, to contribute to sustainability and CSR initiatives of the business and startup sector and inspire company decision makers to increase their professional and personal engagement in these territories. The three categories of the award were developed in line with the UN’s SDGs – companies can now apply in the categories of Economy of the future, Green balance and Everyone’s society. The jury then selected 3 companies from each category, altogether 12 participating in the finals.

“While selecting from the projects, we have considered the aspects that are reflected in the slogan of our association as well: we have analyzed the mutuality, measurable results and innovative aspects of the projects on the dimensions of effect and future. We have selected those that have measurable, positive social and environmental impacts and are in line with the company’s business operations. The future belongs to sustainable business models, but this can only be reached with sector-wide cooperation and partnerships” -said dr. Klára Molnár, director of Effekteam.

The category Business that creates opportunities was won by Tesco-Global Supermarkets, for their program Food saving at Tesco. As part of the program, workers of over 170 supermarkets’ collect food that is still consumable, but no longer available for sale, to benefit the work of the Hungarian Food Bank Association, which then delivers these to those in need. So far, they have donated over 53 million portions of meals. Numil Ltd.’s Nutricia Home service, which helps over 1500 patients in treatment and their relatives with providing eteral tube nutrition, was also on the shortlist, along with Liferay Hungary’s Employee Volunteer Program, during which the company has supported the work of InDaHouse Association that helps young people break from the circle of poverty.

In the category Economy of the future, Invitech ICT Services won the award. Their smart village program helps small municipalities with digital catch-up, thus contributing to the development of the education and healthcare sector, equal chances programs, the recovery of tourism and strengthening local businesses. The finals also included K&H Group’s Start it @K&H Incubator program, which supports startup businesses and UniCredit Hungary’s Lépj velünk! (Take a step with us!) social innovation program. The latter supports initiatives that reduce the economic vulnerability of disadvantaged groups in a sustainable way.

The category of Green balance, the jury has awarded E.ON. The company’s EnergiaKaland (Energy Adventure) program aims to help teachers in broadening children’s knowledge about energy and to develop a conscious approach to using it. The project, which was developed in alliance with the relevant governmental branches, provides learning material for teachers, pupils and students between the ages of 5 to 18. SPAR’s global program, entitled Together with consumers to protect the environment, which provides energy saving and environmentally friendly solutions, was also nominated for the finals, along with Procter&Gamble’s GoGreen initiative, which aimed to educate the company’s employees about environmental protection.

Coca‑Cola Hungary has won the category of Everyone’s society. The company’s #YouthEmpowered program helps disadvantaged young people, young parents and people living with disabilities by providing practical knowledge and motivation, in order to help them find their way on the labor market. The program’s free trainings have already involved over 6200 participants.

OTP Bank accessibility program and awareness-raising campaign was also recognized, for having equipped hundreds of their sites with „talking” ATMs and video-interpreters that help the blind and the hearing impaired with administration by offering support. Accenture Kft’s Skill2Succeed – Rajtad áll a jövőd (Your future depends on you) program, which helps disadvantaged children to cope with the challenges of everyday life, was also shortlisted.

The public vote’s winner was Tesco-Global Supermarkets, for their Food saving at Tesco program. The jury has also donated a special prize this year to OTP Bank’s accessibility developments, and for their efforts to work together closely with professionals and NGOs while executing these.

Members of the jury were: Réka Matolay, teacher of Budapest Corvinus University, Bálint Nagy, director of Pénzcentrum.hu, Agrárszektor and HelloVidék, Éda Glória Pogány, sustainable business leader of Sygenta Eastern-Europe, Gyula Szabó, president of Ökoszolgálat Hungary and Alinda Veiszer, tv and radio editor, presenter and journalist.

10.10.2019
https://bcsdh.hu/wp-content/uploads/2022/01/Tesco.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-10-10 14:37:132022-09-19 14:30:04The #YouthEmpowered program has won the Effekt 2030 award

Tungsram CSR Report 2018 is Out

Member News

Please welcome our Tungsram CSR Report 2018 in which we have summarized the endeavours and successes of the first independent year (or rather 9 months) of our company in corporate social responsibility.

Corporate Social Responsibility (CSR) is an important factor in maintaining the esteem and reputation of Tungsram. Integration of CSR programmes and practices into our business model provides the opportunity for us to establish a valuable and sustainable culture both within and outside the company.

“Right from the moment of the company being independent, executive decision was taken that we would conduct CSR activities with at least the same intensity as during GE times. We are working on viable, sustainable and responsible programmes, which contribute to the enhancement of the welfare of persons, organizations and communities associated with Tungsram in any form” says CSR Leader Zsuzsanna Thierry.

Click here for the digital version of the report:

https://www.flipsnack.com/tungsramgroup/tungsram_csr_2019_en_kicsi/full-view.html

 

08.10.2019
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Almost 2 tonnes of waste were collected by volunteers on the upper section of the River Tisza

Member News
Almost 2 tonnes of waste were collected by volunteers on the upper section of the River Tisza- Celebrating World Cleanup Day, employees of Coca‑Cola Hungary organised a volunteer day again. Shoes, bottles, PET bottles and many other kinds of garbage pollute the River Tisza, its floodplains and reed beds. Volunteers of Coca‑Cola Hungary and Plastic Cup collected more than 1.8 tonnes of waste on the Tisza section off the Kisköre Dam, within the framework of Zero Waste Tisza program, on last Friday. This was the second event of the program which was organised as part of World Cleanup Day and surpassed its debut in July when 1,5 tonnes of waste had been removed from the river. The initiative was joined by the Kayak Olympic Champion Ákos Verekckei.

The Tisza and the Tisza Lake have astonishing natural assets beloved by many Hungarian and foreign tourists as a holiday resort and fishing spot. However, a large amount of driftwood, organic material and communal waste are washed down here most of them originating from Ukraine and Romania. The Kisköre Dam is the first facility in the Hungarian section of the river which can stop the flood of waste thus protecting the lower sections.

This problem needs joint efforts to be tackled effectively. Water management authorities, civilian and industry players – the National Directorate General for Water Management, Plastic Cup and Coca‑Cola Hungary – announced jointly in the summer of 2019 that they were prepared to manage the challenge collectively. Plastic Cup has held waste collecting activities on the Upper Tisza for years, which the Coca‑Cola joined so that they could help manage the situation with a financial support of HUF 73 million provided by the global foundation of the company and its employees’ volunteer work. Therefore, the program Zero Waste Tisza was launched this summer aimed at providing a constant protection, waste collection and recycling – namely cleaning up the river in an increasing proportion.

In the first action in this summer, 70 volunteers of the company collected a total of 1.5 tonnes of waste assisted by Plastic Cup. This time, to join the second activity, almost 100 employees of Coca‑Cola Hungary showed up in the vicinity of Kisköre and Dinnyéshát on the 27th of September. By this means, they supported the objectives of the World Cleanup Day which took place on 21st of September.

Many of the volunteers got on canoes while others stayed on the dry land and collected litre from the surface of the water, reeds and floodplains, then they sorted out the waste so that suitable pieces of them could be recycled. “With this initiative, we want to disburden nature of a good load of waste and hand them over to circular economy” – one of the volunteers from Coca‑Cola said. His colleague added that they encountered with a large amount of waste of very different kinds. “We have found sneakers, slippers, bottles, even a shattered dustbin too. The amount of waste was extremely large”. Enthusiasm were just growing as the number of garbage bags and the cleaned territory in sight was increasing. “It is a very rewarding feeling to see the many hundreds of bags and to feel that me myself had a contribution to it” – another volunteer said.

The outcome of the second action surpassed that of the first one: this time 170 bags of waste corresponding to 1.8 tonnes had been removed from the Tisza. Among the waste collected communal waste, glasses, metals and objects made of PET could be found. Most of them had been sorted out based on their type at the spot. The two-time Olympic, six-time world champion Ákos Vereckei also participated in the event.

“I saw a film many years ago about Plastic Cup and it won me right away, because it matched both my love of nature and my feeling of comfort when being on the river which I inherited from my past as a sportsman”– he said. The Olympic champion turned to the organisers back then and became the chief patron of Plastic Cup in 2015, only to become a Master of PET in 2018.
“Besides my previous commitment now I joined the volunteer day of Zero Waste Tisza project because I would like to make the situation known to as many people as possible and encourage them and my own immediate community to act. It is important to educate the next generation about environmental consciousness. My children, when they joined Plastic Cup, were shocked to realize where it leads us if we remain so careless with littering. Once I heard a very appropriate sentence that I feel especially valid today: Think globally and act locally!”

 

03.10.2019
https://bcsdh.hu/wp-content/uploads/2022/01/coca-cola-hbc.png 170 450 admin https://bcsdh.hu/wp-content/uploads/2021/12/bcsdh-logo.png admin2019-10-03 14:13:352022-10-21 16:21:32Almost 2 tonnes of waste were collected by volunteers on the upper section of the River Tisza
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