Business Solution Award Archívum

OPTEN ESG Solution

“The sustainable businesses of the future are being built in the present. Many organizations now need to examine their operations, plan how to catch up with a common goal, if they don’t want to fall behind in the competition. OPTEN not only supports businesses with ESG services for strategic reasons but also out of a sense of mission, right from the first step. Our goal is for the Hungarian business world to understand sustainability-related topics, to get to know their own and their partners’ situations, and then make business decisions based on the acquired knowledge and – the emphasis is on this – relying on credible data.”
Tamás Tóth, CEO, OPTEN Kft.

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Given today’s regulatory and market conditions, our company’s mission is to engage, educate, and assist SMEs in ESG compliance. Based on our experience, SMEs not only lack a sustainable mindset in their daily operations, but their capacity is also insufficient, and they struggle to keep up with the associated costs.

To address this problem, our ESG reporting product, which will be detailed later, provides a solution. Thanks to the framework and logically structured format, companies have nothing else to do but provide the data we require. As a result of the process, they receive an ESG report covering various topics, priced according to the resource level of SMEs. The content and structure of the service have been accredited by GRI, the world’s largest and most renowned framework provider, following a six-month audit period, making it the first of its kind in Hungary.

We see that it’s far from sufficient for large corporations to focus on sustainable operations primarily due to regulatory and investor pressure. SMEs need to be addressed, and a straightforward digital solution must be made available to them so they can take the initiative, understand what aspects they need to pay attention to, and where they should make changes to operate more sustainably. OPTEN’s mission is to attract and encourage all 490,000 Hungarian companies to act toward this common goal.

09.10.2023

Graphisoft Park SE – Natural Office Park

Business Solution Award

“We believe that humans are part of nature and feel at home where they have a direct connection with it. The Park was conceived in this spirit, and to this day, we continue to develop it in collaboration with our tenants. We are building modern offices, a diverse natural environment, and a cohesive community. We believe that sustainability goes beyond green technologies and is about creating a world where we can all thrive – a world that recognizes the dignity and value of every human being.”
János Kocsány/CEO/Graphisoft Park SE

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The development of Graphisoft Park is a brownfield investment that began in 1996 on the abandoned grounds of the Óbuda Gas Factory. Our goal was to ensure that after the revitalization of the area, the emerging office buildings would be set in a genuine green environment, and the area could be reintegrated into the urban fabric. To achieve this, we carefully planned the landscaping steps and the expected outcomes through landscape design. We aimed for the trees to be taller than the buildings and for the majority of the area to be covered by native vegetation. We began establishing biodiversity as part of the very first developments, and the natural environment has continued to flourish alongside the buildings. Today, the intended results have been achieved, and anyone visiting Graphisoft Park can hardly imagine that just 25 years ago, industrial ruins stood where the current oasis is.

In the park’s planning, we took into account that since people will work in the park daily, the natural environment is just as important as the quality of the buildings. We opened the park to the residents of the capital city from the very first opening.

Only 25% of the area is built up, while the green area covers over 60%, and approximately 2,500 m2 of green roofs have been created.

Impact: Graphisoft Park, as a green and biodiverse office park in Budapest, represents a unique quality.

09.10.2023

Nestlé Hungária – Regenerative farming project

Business Solution Award

“Nestlé aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025. The essence of the LENS program is to eliminate the negative impacts of large-scale agricultural production, which has now become widespread worldwide, and restore the arable land exposed to it to a condition that allows the soil to maintain its fertility in the long term.”
Peter Noszek, Managing Director, Nestlé Hungary

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As the world’s largest food industry company, Nestlé aims to source one-fifth of its key raw materials from areas where regenerative farming practices are employed by 2025, and half of these materials five years later.

The Landscape Enterprise Networks (LENs) methodology is designed to develop private sector ecosystem service markets in a specific area. The program, developed by the British sustainability consultancy firm 3Keel, is running in several European countries and is managed in line with LENs principles and guidelines by Preferred by Nature, an international nonprofit organization that supports better land management and business practices.

In Hungary, the initiator of the LENs program in 2021 was Nestlé Hungary’s Purina pet food business in the Western Transdanubian region. A significant portion of the raw materials supplied annually to the Nestlé Purina pet food factory in Bük comes from Hungarian farmers who face significant challenges such as the effects of climate change, impending fertilizer shortages, and rising energy costs. Within the framework of LENs, Nestlé Purina seeks to promote the transition to regenerative agricultural practices among its suppliers to improve the resilience of its supply chain and contribute to the company’s net-zero emissions goal.

09.10.2023

IKEA – Second Life For Furniture

Business Solution Award

“At IKEA, our goal is to become a circular company by 2030. To achieve this, we need to rethink how we conduct our business and preserve our existing values. Entering the used furniture market is a fantastic opportunity for us to achieve sustainable business growth while reducing our dependence on limited resources. Our ‘Second Life for Furniture’ service enables IKEA customers to conveniently and economically pass on their used furniture while giving a second chance to products finding new homes.”
Barbora Kotoun, Country Sustainability Manager, IKEA

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The executive summary of the business solution:

In June 2022, IKEA launched the “Second Life for Furniture” service, offering a sustainable opportunity for our customers. This service involves buying back used IKEA furniture from their owners, which has become surplus in their homes, and giving these items a second chance in new homes. After repurchasing and careful inspection, the products seeking new owners are placed in the “Furniture Rescuer” section, where anyone can purchase them at the price at which IKEA bought them back. Products in the “Furniture Rescuer” section come with a one-year warranty for our customers. Additionally, IKEA Family members are provided with a guaranteed solution for repurchasing children’s furniture, thus contributing to the circularity of furniture that families typically use for short periods during specific life stages.

This service aligns with IKEA’s goal to become fully circular by 2030 and offers our customers an environmentally sustainable and conscious option when making decisions about their purchases and furniture replacements. Thanks to this service, in Hungary alone, 2,993 IKEA products were given a second chance in 2022, and our aim is to increase this number year by year.

09.10.2023